Senior Marketing Manager APAC Customer Strategy and Initiatives

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Learn about the Danaher Business System which makes everything possible.

The Senior Marketing Manager APAC Customer Strategy and Initiatives is responsible for managing the operations for $160M marketing funnel additions across all the OpCos in APAC. Additionally, some of the frequent asks from the commercial teams in the region and APAC leadership include market insights and sizing studies. With a focus on CX, this role will combine customer insights obtained through VoC with market insights obtained through sizing studies to form a view of the market. This helps the marketing and commercial teams to manage customer needs effectively by refining the communication objectives, deploy the right channels and providing critical feedback to commercial teams.  

This position reports to the Director Regional Marketing, APAC and is part of the Demand Generation Marketing located in Bengaluru and will be working remotely to cover APAC region.  At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

What you will do:

• Create methods for customer data collection through Voice of Customer surveys, Behavioral Segmentation data, internal data sets, market sizing reports and by use of other CX tools.
• Work closely with sub-regional marketing teams to develop content and channels strategy based on customer needs and insights.
• Support execution of the campaigns based on content and channels strategy inclusive of sub-regional marketing plans using tools such as Kapost and through internal stakeholder meetings.
• Provide feedback to commercial teams from customer insights and create a process to close feedback loop to customers or plug the gaps in service/ engagement.
• Work with the regional marketing leads to develop sales tools and value proposition documents based on commercial inputs and customer insights.
• Continuously validate with customers the communication plans across customer buying journey.

Who you are:

• Preferably a graduate in Life Sciences, though not a must.
• Long standing experience in designing cross-channel B2B CX strategy, with an exposure to Bioprocessing industry.
• Experience in customer engagement through prior experience in commercial or field marketing, marketing insights or execution functions.
• Experience of managing content marketing software.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• Ability to travel up to 20% of the time within APAC region; globally as and when required

It would be a plus if you also possess previous experience in:

• Having created content and channels strategy and delivering consistent customer interactions across channels.
• Customer data collection using various tools and analyzing them for creating action plans.
• Managing customer buying journey process for delivering end-to-end experience.
• Using Predictive Analytics for designing customer experiences.

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.