https://bayt.page.link/juVH32jeM7eaTNQh6
Create a job alert for similar positions

Job Description

You Lead the Way. We’ve Got Your Back.


With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.


At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let’s lead the way together


Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain customers. Marketing teams across international need best in class tools and processes to enable flawless and timely delivery of their campaigns to unlock the value for our customers and prospects. ECES (Enterprise Customer Engagement solutions) team, within ECMX, is responsible for campaign targeting, execution, delivery, and fulfillment processes as well as supporting in process enhancements and platform transformations.


Within ECES , International Targeting & Eligibility Team partners with Marketers on enabling Targeting & Eligibility (T&E) strategies within marketing journey, to reach our Consumer and Commercial customers with relevant offers.They are subject matter experts on the T&E process and provide recommendations and solutions to help marketing reach their goals.


The Manager/Sr. Manager for Global Custom Campaign Management Team will be responsible for leading the consulting and execution of complex and bespoke marketing strategies across multiple channels and global (US & International) markets. This individual will be a strategic partner to internal and external stakeholders, ensuring that campaigns are aligned with business objectives and executed flawlessly.


Key Responsibilities:


·Lead and develop 3 or more colleagues whilst providing both strategic and day-to-day guidance & support as part of ECES objectives to refine campaign goals, develop customized strategies, and provide expert consultation to marketer globally and ensure alignment with business objectives.


·Provide comprehensive marketing campaign consultation, solution design and execution services to Marketing partners on complex & Bespoke strategies across Global Consumer & Commercial businesses in support of American Express’ strategic priorities.


·Activities include: Custom strategy consultation, Custom Logic build & development on EI or other platforms, Data exploration & Validation, Process enhancements, Support in Issue Management


·Lead the execution of complex, multi-channel marketing campaigns with a focus on integrating big data, and analytics for enhanced precision and performance.


·Collaborate with key stakeholders including Marketing, Product, Technologies, Data, Compliance and Operational Excellence to align on campaign objectives, feasibility and overall risk


·Monitor and analyze data, assess trends and determine actions to optimize business and operational performance.


·Build AXP & external Marketing Operations (MarOps/ MarTech) expertise - understand the possibilities/nuances of AXP MarTech products, processes & capabilities available to our marketing partners.


Critical Factors to Success:


·Proven Expertise: Minimum of 7+ years of experience in campaign management, marketing strategy, or a related field, preferably in a global or multi-market environment.


·Leadership Skills: Ability to lead cross-functional teams and manage complex projects with multiple stakeholders.


·Analytical Mindset: Strong understanding of key performance metrics and the ability to translate data into actionable insights.


·Technical Proficiency: Hands-on experience of big data platforms (e.g., Hadoop, Python, PySpark, Hive etc) and Strong understanding of cloud environments (AWS, Google Cloud, Azure).


·Strong Communication: Excellent verbal and written communication skills, with the ability to present complex strategies clearly and persuasively. Ability to convey technical and business information clearly and concisely to groups or individuals


·Global Perspective: Experience working with international teams and adapting strategies for different markets and cultures.


·Project Management : Proficiency in using project management tools and methodologies to oversee campaign progress.


·Agility : Comfortable with emerging technologies/trends and is a self-starter with an ability to generate new ideas in an ambiguous or changing environment


Qualifications Needed


·Must Have Skill : Strong Hands-On experience on Big Data Technologies (Python/PySpark, Hive, etc.,)


·Understanding of Cloud Environment & technologies will be an added advantage


·Candidate should have a Bachelor’s/master’s degree in management, Marketing, IT or Engineering from a recognized university.


·Prior experience (5+Years) in Marketing Operations (MarOps / MarTech), Marketing or related field.


·Prior people leadership experience and a passion for colleague development.


·Energetic self-starter with excellent attention to detail, strong process/project management and organizational skills with the ability to think end-to-end.


·Excellent verbal and written communication skills, with ability to translate and explain technical concepts in a simple, easy to understand way.


·Excellent relationship/partner management skills/experience with ability to interact, consult and influence up and down across multiple partners/stakeholders.


·Strategic and creative thinker with the ability to problem solve and develop strategies.


·Ability to think innovatively and challenge the status quo.


·Ability to operate independently and collaborate effectively with colleagues, in a dynamic, fast paced, global environment.

Job Details

Job Location
India
Company Industry
Other Business Support Services
Company Type
Unspecified
Employment Type
Unspecified
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified

Do you need help in adding the right mix of strong keywords to your CV?

Let our experts design a Professional CV for you.

You have reached your limit of 15 Job Alerts. To create a new Job Alert, delete one of your existing Job Alerts first.
Similar jobs alert created successfully. You can manage alerts in settings.
Similar jobs alert disabled successfully. You can manage alerts in settings.