Senior Manager, Marketing - IMX E2E XP Planning

Location(s):

India

City/Cities:

Gurugram

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

September 20, 2024

Shift:

Job Description Summary:

Are you a strategic leader with a passion for marketing and a knack for delivering integrated marketing programs? We are seeking a seasoned professional to join our team, providing leadership to ensure that our marketing activities are fully integrated and deliver on our brand and business objectives. In this role, you will have the opportunity to shape our marketing strategies, provide tactical direction, and oversee operations. If you're looking for a role where you can make a significant impact and contribute to our ongoing success, this is the opportunity for you.

What You'll Do for Us:

• Providing strategic leadership and management for the development and delivery of integrated marketing programs or operations.
• Ensuring that marketing activities are fully integrated and deliver brand and business objectives.
• Providing business strategies, tactical direction, and operational oversight.
• Implementing policy and strategy for short-term results (1 year or less), including developing departmental plans and controlling resources.
• Managing a small team of professional level employees, setting goals and objectives for operational results.
• Leading/managing projects and/or processes and coaching lower level professionals.
• Making improvements or recommended enhancements of processes, systems, or products to enhance performance.
• Solving problems by drawing from prior experience, analyzing and interpreting internal or external issues, and modifying these to come up with solution definitions.
• Influencing others regarding policies, practices, and procedures and justifying and gaining cooperation of other parties on practices, policies, and procedures.
• Communicating with parties within and outside of own job function, and potentially with parties external to the organization (e.g., customers, vendors, etc.).

Qualifications & Requirements:

• A University Degree (Bachelor) or equivalent experience in Marketing, Business, or a related field.
• At least 5 years of prior relevant experience in marketing management, delivering integrated marketing programs, and providing business strategies and operational oversight.
• Proven experience in implementing policy and strategy for short-term results (1 year or less), including developing departmental plans and controlling resources.
• Experience managing a small team of professional level employees, setting goals and objectives for operational results.
• Demonstrated ability to lead/manage projects and/or processes and coach lower level professionals.
• Proven track record in making improvements or recommended enhancements of processes, systems, or products to enhance performance.
• Strong problem-solving skills, with the ability to draw from prior experience, analyze and interpret internal or external issues, and modify these to come up with solution definitions.

• Excellent communication skills, with the ability to influence others regarding policies, practices, and procedures, and justify and gain cooperation of other parties on practices, policies, and procedures.

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Influencing, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.