Senior Manager - Insights & Brand Strategy

Overview Responsible for Human-centric Insights and Brand strategy, this role manages the insights agenda for all important Snacks and Grains brands in PepsiCo UK’s portfolio. This role also co-leads UK Marketing Insights efforts to ‘raise the bar’ on Creative Excellence, across the UK Foods portfolio. The Consumer Insights Manager will support the insights branch of the team to give a more holistic approach in combining insights from both Marketing and Strategic side of the business. Using data analysis, insights and storytelling to take a holistic and objective view on growth-opportunities, identifying and prioritising the must win battles for PepsiCo in UK via leveraging the Consumer Insights tools like ADA, BMS, Drivers & Barriers and Always On Engine. Responsibilities 1. Insights Business Partnering and Influencing PEP stakeholders across the Sector (Beverages business) Bring impactful insights for Beverages Insights team partnering with senior stakeholders (Head of Insights, cluster leads, marketing, commercial teams) at the BU and Sector level to ensure consumer centricity is embedded in all business decisions Act as interface between regional, sector (CoE), global and other BU insights leads, including PLI, to identify and leverage external insights best practices from each 2. Build ‘stronger’ PepsiCo brands through insights Drive the consumer insights elements of the PEP ‘Grow Brands that Move Culture strategic framework, lead communications insights, including TCP and Audience Insights Lead roll-out of BMS/ BBE equity tracking and partner with internal marketing and external bottler stakeholders to drive actionable insights to build long-term brand equity Utilise all key Insights capabilities to best answer research briefs: eg. 360 Always On, ADA, Trendscope etc Support in annual brand planning, working cross-functionally to ensure successful delivery of SWOT, penetration targets & barriers, Marketing JTBDs and equity tracking Day-to-day management of cross-functional marketing insights projects, executing projects against an aligned brief / scope) Managing and lisiaing with agencies to deliver projects and analysis in a form that provides insight to contribute to organizational understanding Co-leading efforts to ‘raise bar’ on Creative Excellence across the sector Beverage portfolio Managing and lisiaing with agencies to deliver projects and analysis in a form that provides insight to contribute to organizational understanding Championing the Consumer Insights consumer tools for the Sector Beverage team, communicating and representing the mission and agenda of the team in alignment with Beverage Portfolio Growth Strategy. Lead category and portfolio strategy thinking, identifying opportunities for growth Ensure all brand fundamentals are in place, optimal for brand growth, leveraging to tell a clear story about the brand and risks/opportunities for growth 3. Leadership, Coaching and Development Managing day to day relationship with bottlers & agency partners Qualifications Degree educated, experience in a fast-paced industry role. 7+ years experience in a relevant industry (consumer, retail or digital) and will have worked on projects with strong insight and analytical components Competent with Thick & Big data, able to understand, commission and weave ‘art & science’ Naturally curious, with experience in analysing a variety of data types (e.g. consumer, financial, etc.) Expertise in drawing insight from qualitative or quantitative insight Excellent communication skills, confident and credible with senior stakeholders Strong story-telling and presentation skills to turn data into impactful insight and brand strategy that can drive the business forward. High organizational agility to navigate a complex, networked organization Embraces change and ambiguity Inclusive, collaborative with global empathy Passionate about Human-Centricity, Purposeful brands and Creative/Innovation Excellence