ROLE : SENIOR MANAGER - DIGITAL MARKETING
LOCATION : MUMBAI (VIKHROLI)
Role Context: Digital Marketing will be part of the FT growth team and will lead user acquisitions for Purplle. He/She will have complete ownership of growth targets from paid channels.
Required Skills/ Experience:
● Minimum 5 years’ experience across levels in Digital Marketing
● University or College degree/diploma in Media, Marketing, Business, or related field
● Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc
● Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)
● Budgets handled >5Cr per month independently or through an agency
● App marketing / App install campaign exposure is preferable
Core Responsibilities:
● Develop and run effective app & remarketing campaigns as per the business objectives & growth targets
● Responsible for day-to-day monitoring, reporting and delivery of media plan
● Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs
● Working with agencies, internal and external stakeholders to plan, execute and deliver plans
● Assist in developing plan metrics and responsible for delivery of the KPIs
● Analyze media delivery & creatives and suggest improvements / next steps ● Regular competitive analysis & benchmarking
● Plays important role in maintaining budget and billing process to ensure accuracy