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Job Description

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.


Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).


From the seed of an idea we continue to flourish; we’re now a B Corp organisation, certified Carbon Neutral (by the Carbon Trust). And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.


About The Role:


As a Senior Front End Engineer, you'll play a key role in developing the front-end aspects of our e-commerce platform, focusing on creating seamless, engaging user experiences. You'll leverage your expertise in modern JavaScript frameworks, server-side rendering, and static site generation to build responsive, high-performance web applications. Your work will directly impact our customer's interaction with our brand, making it crucial to our success.


What You’ll Be Doing:


    • Develop and maintain advanced front-end features for our e-commerce platform, ensuring code is optimised for performance, scalability, and user experience.
    • Utilise ReactJs, NextJS, and modern JavaScript to implement responsive design and enhance application functionality, keeping user engagement at the core.
    • Apply knowledge of server-side rendering (SSR) and static site generation (SSG) to maximise website performance and SEO ranking.
    • Apply a product-thinking mindset to evaluate how front-end choices impact the overall user experience and business objectives.
    • Collaborate with the design team to implement a cohesive visual experience across our digital platforms, utilising Storybook to maintain a consistent and reusable component library.
    • Lead front-end deployment strategies, ensuring applications are robust, secure, and scalable across various platforms and devices.
    • Advocate for front-end best practices, including automated testing, code reviews, and continuous integration/continuous deployment (CI/CD) workflows.
    • Mentor junior developers, sharing knowledge and practices to uplift the team's technical capabilities.
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