Job Description
Key Focus Areas:
- Strategic Social Media Management:
- Develop and execute comprehensive social media strategies that drive engagement, brand awareness, and lead generation.
- Create and manage organic and paid social media campaigns across various platforms, including LinkedIn, Facebook, and X.
- Optimize campaign performance through A/B testing, targeting strategies, and budget management.
- Performance Measurement & Reporting:
- Develop and track key performance indicators (KPIs) to measure the effectiveness of social media campaigns.
- Generate regular reports on social media performance, including data analysis and insights.
- Utilize website analytics, UTM parameters, and conversion tracking to assess campaign impact.
- Community Engagement & Content Creation:
- Proactively engage with Clarivate communities online, fostering meaningful conversations and building brand loyalty.
- Collaborate with the external communications and brand teams to develop compelling social media content that aligns with brand guidelines and messaging.
- Monitor social media for relevant conversations and industry trends, and proactively share insights with internal teams.
- Social Listening & Analysis:
- Utilize social listening tools to monitor conversations, identify key influencers, and analyze audience sentiment.
- Conduct in-depth analysis of social media data to identify trends, opportunities, and areas for improvement.
- Provide actionable insights and recommendations based on social listening data to inform content strategy and campaign optimization.
About You – Experience, Education, Skills, and Accomplishments:
- 3+ years of proven experience in social media analysis, social listening, and strategic social media management within a B2B environment.
- Bachelor's degree in communications, marketing, public relations, or a related field.
- Demonstrated expertise in utilizing social listening tools (e.g., Talkwalker, Brandwatch, etc.) to extract actionable insights.
- Strong understanding of social media analytics platforms and data visualization techniques.
- Strong understanding of website analytics, UTM parameters and conversion tracking
- Proven ability to develop and execute successful social media campaigns, both organic and paid.
- Experience with ad copywriting, targeting strategies, campaign management, and budget optimization.
- Proficiency with social media scheduling platforms (e.g., Hootsuite) and project management tools (e.g., Wrike).
- Manage multiple campaigns and projects simultaneously; develop and apply right-sized plans and efforts which balance productivity and performance
- Experience developing A/B testing structures and providing performance-based deliverables
- Proficiency with Microsoft Office applications
- Excellent English written and verbal communication skills.
- Be culturally aware, ideally with prior experience of working in a global organization
- Excellent attention to detail, strong organizational skills and optimal time management
- Work Mode - Hybrid , Monday - Friday 12:00 PM to 9:00 PM IST
At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
