Job Description
Role Overview:
Analyze data, draft and execute marketing plan for assigned product portfolio, design and develop direct marketing and promotional material, analyze and recommend new product launch for allocated products within Galderma India guidelines with the objective of consistently increasing market share, sales and profits for allocated products.
Job Requirement:
- Education: Bachelor’s in business management & MBA in Marketing
- Work Experience: Minimum 4-10 year’s experience in Pharma Marketing
- Proficiency with MS Office in an NT/Windows environment
- Knowledge of sales tools and techniques, creative skills, communication skills, usage of external tools such as IMS.
- Experience in pharmaceutical marketing and sales
Skills & Attributes Requirement:
- Strategic and innovative thinking: Define and prioritize the insights needed to achieve business and marketing goals. The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems.
- Conceptualizing: Ability to visualize abstract concepts, see relations between them, and draw constructive conclusions.
- Achievement oriented: Drive and passion to accomplish goals, and always striving to improve processes and be more efficient.
- Teamwork & Collaboration: Collaborate internally to build strong external customer relationships.
- Influencing & execution: Influence digital strategy within the organisation in terms of its impact on structure, culture, and strategic plans. The ability to actively promote ideas and initiatives both internally and externally.
Roles and Resposnsibilities:
Marketing Plan & Promotions
- Scan external and internal environment, draft marketing plan for allocated products.
- Design and pretest promotional tools of the brand plans with Doctors, Consumers and get the buy in of field force for a comprehensive execution of marketing plan to accelerate demand and sales of allocated products.
Field Support
- Provide timely motivational communication to the field staff, gauge market feedback and follow-up on successful implementation of the promotional plans and activities.
- Analyze sales forecasts and relevant financials and reporting on product sales.
New Product Launch
- Analyze market research data, identify gaps in product portfolio, draft, and present proposal for new product launch, execute launch plan to launch new products to increase market share.
- Coordinate the launch programme to external customers as well as employees.
Training.
- Analyze training needs of the field team, liaise with Medical Team, design, and support training programs to upgrade field skills of the field team in terms of disease and product knowledge and brand strategy.
Profit Improvement:
- Liaise with MTO, Regulatory and Finance to explore opportunities and avenues to improve profit contribution.
