About us
At AstraZeneca we are guided in our work by a strong set of values, and we’re resetting expectations of what a biopharmaceutical company can be. By truly following the science, we pioneer new methods, new thinking and bring unexpected teams together. From scientists to sales, lab techs to legal, we’re on a mission to turn ideas into life changing medicines that transform lives. We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. If you’re swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.
Job Description: Senior Brand Leader - Rare Disease
You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in super specialty segment for AZ India. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst leading practitioners in different segments of the category /related market. The position of Sr Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for you to focus on.
Key Duties and Accountabilities
Building Brands / Therapy
Achieve Market Share objective, bottom-line targets, top line & profitability.
Facilitate development and execution of Rare Disease portfolio promotional plan and programs and ensure their consistency with brand strategy and work towards future RD portfolio.
Study and interpret market conditions and forecast sales and market share.
Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term marketing plans
Assists in designing, implementing, and evaluating HCP marketing activities for KOSELUGO and New Launches (Soliris) including personal promotion (Sales) and channel solutions (Digital, social media, Print)
Completion of product strategic and tactical Plans and Monitors the implementation.
Reviews market assumptions and plans.
Ensures market patient model are in line with global templates / standard Brand Plan template.
Validates sales and market share developments for products.
Monitors sales and product supply, ensures forecasts are adjusted as necessary.
Tracks implementation plan with senior sales management to ensure achievement of targets.
Relationship building with key external stakeholders, and builds AZ networking.
Works to identify the key stakeholders and KEE and decision makers in the therapeutic area
Work to identify patient advocacy groups and build a collaborative plan to improve patient outcomes
Maintain and improve systems and processes.
Tracks monthly performance vs budget and analyse reasons for gaps.
Completes and submits monthly summary of performance, including activities and A&P against the plan.
Streamlines reporting system and re-evaluate the necessity of reports as required.
Financial Planning and forecast.
Expertise in understanding / building patient models , short and long tern brand and portfolio forecast & Resource management
People Management – Effectively coach and mentor Brand activation manger.
Key Requirements
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
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So, what’s next?
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
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Date Posted
Closing Date
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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