Amazon On Package Ads is an Offline Advertisement medium consumed by brand to connect/build awareness and engage with end-customers through Amazon Packages as a part of unboxing experience. The product is build to drive top of the funnel awareness with multi-fold offerings to brand across targeting, customer insights, gamification with integration across various value added services (across social media, custom landing page, brand lift study, etc) to drive high impact and innovation. This charter is to drive monetization stream work customer backwards to define product roadmap, build right pricing model with strategic focus to build partnerships with Ads Media Agencies, Resellers and Brands to drive adoption and repeatability.
In order to accelerate the next phase of development, we are committed to transforming the depth, scale and ambition of our partnerships with major media agencies and brands. This is a fantastic opportunity for a individual to join the team to shape and drive Amazon On Package Ad's strategic partnerships with ownership to build scale. Displaying a consultative style, candidates must be excellent communicators, experienced at operating to senior level agencies and advertisers, and be able to earn trust with stakeholders across other Amazon teams. In addition, candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. Candidates will be self-motivated, happy to work autonomously and highly goal-oriented in order to contribute to Amazon On Package Ad's ambitious growth plans.
Key job responsibilities
• Develop and execute a customer-led growth strategy for key agencies, resellers and brands.
• Lead education and enablement of key agency functions including delivery of agency-wide events
• Identify opportunities for agency collaboration around creative solutions and large scale custom executions
• Partner with wider Amazon ADM teams to identify transformative opportunities for agency and key brands partnerships basis On Package Ads product roadmap
• Collaboration with partner teams across Amazon Ads, Marketing, Category Leads, Supply Chain, Program and Creative Services
• Own/Lead Strategic Interventions & Build Input Mechanisms to drive revenue across top agencies and partners.
• Own/Lead Strategic Interventions & Build Input Mechanisms (Lead Generation, Engagement, Reach & Conversion, etc) to drive revenue across top agencies and partners.
• Own & Lead L&D sessions of agencies sales team, conduct joint business pitches to drive conversion, lead commercial negotiations, create use cases in collaboration with creative & product teams.
• Build partnerships and visibility of On Package Ads product among co-relating business teams to create newer channels and capitalize internal resources to draw scale.
• Create 3P channel to drive in-organic growth with variable cost model and own P&L investments to manage bottom line of OPA product offering
• Own strategic decisions basis market insights, brands VOCs and product adoption. Lead & Own Pricing Strategy, Channel Level Growth roadmap, Product-Tech prioritization. Lead & own critical decisions along with partner teams define prioritization and develop long term plan across present financial year & 3YP outlook.
• Create mechanisms from scratch to drive scalability through process innovations, automation, Salesforce integration and partnering with internal teams drive scalability of new product.
• Partnering with WW Business, Product Teams to understand global practices to scale & drive adoption and influence product roadmap for India to scale impact of product offering for advertisers.
Basic Qualifications:
- 5+ years of professional experience with offline or outdoor home media -
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Key job responsibilities
Key job responsibilities
• Develop and execute a customer-led growth strategy for key agencies, resellers and brands.
• Lead education and enablement of key agency functions including delivery of agency-wide events
• Identify opportunities for agency collaboration around creative solutions and large scale custom executions
• Partner with wider Amazon ADM teams to identify transformative opportunities for agency and key brands partnerships basis On Package Ads product roadmap
• Collaboration with partner teams across Amazon Ads, Marketing, Category Leads, Supply Chain, Program and Creative Services
• Own/Lead Strategic Interventions & Build Input Mechanisms to drive revenue across top agencies and partners.
• Own/Lead Strategic Interventions & Build Input Mechanisms (Lead Generation, Engagement, Reach & Conversion, etc) to drive revenue across top agencies and partners.
• Own & Lead L&D sessions of agencies sales team, conduct joint business pitches to drive conversion, lead commercial negotiations, create use cases in collaboration with creative & product teams.
• Build partnerships and visibility of On Package Ads product among co-relating business teams to create newer channels and capitalize internal resources to draw scale.
• Own strategic decisions basis market insights, brands VOCs and product adoption. Lead & Own Pricing Strategy, 3P Channel Development, Channel Level Growth roadmap, Product-Tech prioritization. Lead & own critical decisions along with partner teams define prioritization and develop long term plan across present financial year & 3YP outlook.
• Create mechanisms from scratch to drive scalability through process innovations, automation, Salesforce integration and partnering with internal teams drive scalability of new product.
• Partnering with WW Business, Product Teams to understand global practices to scale & drive adoption and influence product roadmap for India to scale impact of product offering for advertisers.
Basic Qualification
• +5 years experience in ads sales via media agencies and top brands in Offline / OOH Media segment to promote and drive adoption/repeatability
• Knowledge of data-driven (i.e. programmatic) media trading and media strategy
• Domain expertise in offline / OOH advertising with BD channel level strategy
• Experience working with senior agency CXO stakeholders and navigating agency dynamics and prioritizing product offering
• Experience in building GTM Strategy of Ads Medium product to scale
• Masters in Business Administration or Advertisement/Communication from renowned college/university
PREFERRED QUALIFICATIONS
MBA from renewed college/university
• Experience working in a large matrixed organization
• Experience working with Fortune 500 advertisers, media agencies
• Building Product BD GTM Sales Roadmap & Exposure in Channel/Business Development in Offline/OOH Ads Industry Space
• Experience in leading BD charter for new innovative ads product from scratch to scale.
About the team
The role is based out of the On Package Ads org, building monetization stream to create various product offerings to drive advertisers to adopt to offline ads medium while connecting/engaging with end-customer. This team partners across Ads, Product-Tech, Supply Chain to build product strategically to drive scale & adoption among advertisers and media agencies.
- 5+ years of B2B sales experience
- Experience building customer relationships
- MBA
- Knowledge of key buyers of global video, display and content advertising solutions
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
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