Job title: Senior Analyst – Business Analytics
Location: Hyderabad
% of travel expected: Travel required as per business need
Job type: Permanent and Full time
Go-To-Market Capabilities (GTMC) Hub is an internal Sanofi resource organization based in Hyderabad, India and is set up to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions. GTMC strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations in Sanofi globally.
At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision-making that will allow us to tackle some of the world’s greatest health threats. Within our Insights & Analytics organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management.
Deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial. In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes.
We are looking for a Senior Analyst to support our analytics and reporting team. Robust analytics and reporting is a priority for our businesses, as the product potential has major implications to a wide range of disciplines. It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across GBU.
The Sr Analyst will be responsible for leading analytics and measurement in support of Direct to Consumer & Direct to Patient (DTC/P) marketing campaigns, across brands in Sanofi’s US Specialty Care, General Medicines, and Vaccines portfolios. The ideal candidate has a keen ability of translating disparate data into insights, a deep understanding of customer journey and the impact of media at each stage of the funnel, and experience with designing and executing analytics plans for DTC/P campaigns. This person will be an integral partner to the US Go to Market Capabilities (GTMC) Marketing Sciences and Omnichannel teams as well as the US Commercial teams (DTC Marketing). They will also partner and collaborate closely with various Digital teams on key cross-functional projects such as Consumer Omnichannel Data Hub, and DTC/P Enablement via Data Cleanroom technology (i.e. Liveramp).
The overall purpose and main responsibilities are listed below:
Stakeholder Management:
Maintain effective relationship with stakeholders (Commercial Brand + GTMC Omnichannel & Marketing Sciences teams) within allocated GBU and tasks.
Communicate analysis results and recommendations to business partners.
(Manager level) Actively lead and develop Consumer Media Analysts and ensure innovative technologies are leveraged.
Work collaboratively with the stakeholder teams to prioritize work and deliver on time-sensitive requests.
Collaborate with stakeholders for project planning and setting up the timelines and maintaining budget.
Data & Technology
Collaborate with Data Management & Digital teams to integrate and unify first-party, second-party and third-party media data sets from disparate sources to create a 360 view of consumer interactions across channels at various stages of consumer marketing funnel.
Contribute to the centralization of data across consumer media channels, addressing data inconsistencies and quality issues.
Inform media tagging & taxonomy governance efforts to standardize tags, categories, values, and deployment with an aim to enhance data organization and downstream campaign analytics.
Measurement:
Lead development and maintenance of KPI reports for performance by DTC channels (Linear TV, Streaming, Display OLV, Social, Search, Web, Email) to enable business decisions. Insights should be provided at various levels of granularity (national, by geo, brand/indication, audience segment, channel, partner, etc.)
Develop multi-channel attribution models to understand effectiveness of marketing channels on driving awareness, conversion, and adherence among consumers.
Engage with agency partners to ensure insights are based on reliable, high-quality information and weave in context surrounding media execution strategy.
Act as strategic partner to GTMC Omnichannel team in understanding channel performance, assessing new tactics, and pushing forward omnichannel initiatives.
Deliver DTC channel optimization recommendations using insights & analytics, in partnership with Advanced Analytics, Market Research, Brand Analytics and/or Digital.
Pioneer innovative analytic approaches for mid- and long-term impact measurement while providing guidance on short term analytics.
Maintains strong pulse on industry digital and analytic trends in DTC/P marketing.
Process:
Contribute to overall quality enhancement by ensuring high standards for outputs produced by team.
Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards.
Use state-of-the-art methodologies and partner with internal teams to continuously improve data quality and availability by building business processes that support global standardization.
Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports that can be used by the GBU.
Data Analysis & Tools:
Proficient in data analysis tools such as Excel, SQL, Python, and R
Familiar with data visualization tools like Power BI and Tableau
Statistical & Predictive Modeling
Expert in advanced statistical techniques and marketing analytics, including hypothesis testing, regression analysis, time series analysis, clustering, classification, campaign effectiveness and ROI analysis, customer journey mapping, customer segmentation strategies, factor analysis and A/B testing.
Experience building models to inform Next Best Channel and Next Best Content to ensure the most effective day, content, and channel to engage with consumers based on their stage in the patient journey.
Skilled in applying machine learning algorithms and data-driven approaches to uncover actionable insights, optimize marketing performance, and drive personalized customer experiences across multiple channels.
Database & Data Management
Proficient in working with modern data warehouses (particularly Snowflake) and cloud-based data platforms; strong understanding of ETL processes and experience in handling large-scale datasets efficiently.
Skilled in SQL for complex data querying and manipulation; experienced in version control using GitHub for collaborative coding and managing data pipelines.
Familiarity with data governance, quality management, and security compliance (e.g., HIPAA, GDPR) in a pharmaceutical context; knowledge of data integration techniques for consolidating diverse healthcare and marketing data.
Marketing Analytics knowledge
Comprehensive understanding of key performance metrics across diverse marketing channels, including TV, SEO, SEM, social media, display advertising, email marketing, and point-of-care (POC) initiatives
Proficient in analyzing Consumer/Patient engagement across multiple channels (e.g., email, web, mobile, field force), with the ability to derive actionable insights for optimizing omnichannel strategies in the pharmaceutical industry.
Strong grasp of media channel dynamics, including paid, owned, and earned media, with expertise in cross-channel attribution and optimization techniques specific to healthcare professional targeting.
3-6 years of experience in US Consumer Media analytics (ideally in the US pharma domain). In-depth knowledge of common commercial pharmaceutical datasets (e.g. IQVIA Xponent and APLD, etc.) as well as understanding of Direct to Consumer/Patient media channels such as Linear & Streaming TV, social, online video, websites, mobile applications, e-mail, programmatic & endemic display, paid search vs. SEO. Preferred hands-on experience with digital marketing platforms (e.g. Google analytics, Facebook Ads Manager, Campaign manager, Google Ads) and Liveramp Cleanroom.
Advanced degree in areas such as Management/Statistics/Decision Sciences/Engineering/Life Sciences/ Business Analytics or related field (e.g., PhD / MBA / Masters)
Problem Solving Skills
Ability to quickly grasp complex business problems and provide data driven solution.
Ability to break down complex problems into smaller, manageable steps.
Communications and Collaboration
Skilled in translating complex data finding into actionable insights for non-technical teams.
Proven ability to work effectively across all levels of stakeholders and diverse functions.
Leaning & Adaptability
Eager to learn new tools and technologies and able to adapt quickly to changing environment.
A curious and inquisitive mindset to explore data and discover new insights.
Time Management and Prioritization
Capable of managing time effectively in a faced paced, multi-tasking environment and delivery high-quality analysis on time.
Excellent planning, design, project management and documentation skills.
Languages
Excellent English communication skills – written and spoken
Why chose us?
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!