Job Requisition ID #
24WD82807
Position Overview
Are you the kind of marketer who loves seeing your work improve business outcomes? Do you want to be part of a team where innovation, challenging the status quo, and pushing the boundaries of possibility are the norm instead of the exception? Do you thrive on knowing all the details about your customers so you can build programs that make their businesses more profitable and sustainable?
Autodesk is looking for a Senior Account-Based Marketing Manager to drive growth within a targeted set of accounts and industry clusters. In this role, you will influence executive engagement, foster long-term customer relationships, and increase awareness and adoption of Autodesk software and services. You will interact closely with the account sales team and their customers to position Autodesk as a strategic partner, driving alignment, visibility, engagement, and advancing customers' business objectives. This position reports to the Senior Manager, ABM and offers a hybrid work environment.
Responsibilities
- Collaborate with sales on account plans, marketing strategy, tools, and customer programs
- Identify marketing opportunities to intentionally support and drive business objectives
- Work with a broader group of account-based marketers to align on programmatic campaigns for enterprise accounts
- Develop account-based marketing plans with clear growth, executive engagement, pipeline, and revenue goals
- Nurture contacts within prioritized accounts and engage them with innovative, targeted marketing strategies to drive account opportunities
- Identify and cultivate the buyer committee within the accounts
- Create and execute Executive Connect & Engagement Programs (CXO Programs)
- Foster peer-to-peer interaction among customers within their industry and across industries to encourage sharing of best practices
- Develop and utilize programs, tools, and assets designed to position Autodesk as a strategic partner, helping customers get the most value from our solutions, relationships, and services
- Implement programs, including planning, logistics, budgeting, list management, follow-up, and reporting
- Measure the success of account-based marketing programs in terms of contact, pipeline, and marketing investment
- Leverage internal and external resources, partners, and programs to support account goals by navigating Autodesk’s organization and professional networks
- Serve as the "voice" of account teams and their customers within the broader Autodesk organization to ensure their needs are considered when developing and implementing programs and tools
Minimum Qualifications
- Bachelor’s degree in marketing or a related field with 8+ years of experience in B2B enterprise software
- Industry background in Design and Manufacturing is a plus
- Master’s degree in management
- Demonstrated ability to provide strategic and consultative input to sales teams
- Experience in generating fresh creative ideas for account-based marketing to support sales goals and executing them
- Direct customer-facing experience in account-based marketing, field marketing, or solution sales roles
- Experience in executive engagement and event management
- Team player with the ability to work cross-functionally
- Experience using Salesforce.com
- Ability to travel up to 30% during peak times
The Ideal Candidate
- You’re an innovator who understands account-based sales and knows your accounts inside and out. You can propose and implement new approaches and programs to move account plans forward
- You’re both strategic and tactical. You provide input to account plan strategies to ensure marketing is relevant and integrated. You also contribute to the sales process and implement tactical programs and plans
- You enjoy being part of a team. You create and leverage relationships internally to extend programs to customers, leading your own intentional account-based efforts
- You’re not only skilled at creating and selling program ideas, but also at encouraging alignment with sales teams and building upon existing programs and deliverables
- You’re an extension of the sales team. You’re a marketer with a customer-focused and business development mindset, comfortable interacting with all levels of customers and often serving as the "face" of marketing
- You have experience partnering with internal and external executives
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary transparency
Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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