SEM Specialist

What you’ll do:

• Support the development and execution of global paid search campaigns
• Own paid campaign planning, ideation, creation, distribution, amplification, and analysis
• Work cross-functionally with internal and external stakeholders to achieve project goals and objectives
• Manage and/or liaison with agency on campaign execution
• Ensure ad copy complies with Cytiva’s brand guidelines and local regulatory requirements
• Track progress of campaigns for effectiveness and use data to drive continuous improvement
• Drive ROI through creative and efficient bidding techniques

Who you are:

• Bachelor’s degree in marketing or a related field
• 3+ years’ experience independently managing enterprise paid search campaigns
• Google AdWords and Google Analytics proficiency is a MUST
• First-hand experience building and maintaining a campaign from the ground up
• Knowledge of integrated marketing strategy and how paid search supports organic search, social, etc.
• Strong project management and organization skills with keen attention to detail
• Excellent verbal, written, and visual communication skills
• Experience working with diverse, cross-functional, global teams and outside vendors
• High energy, proactive team player, and flexible to pivot with changes in priorities
• The ideal candidate will own the paid search strategy and work with our agency to maximize spend

Preferred experience:

• Preferred: life sciences product/industry acumen
• Preferred: In-house and agency experience
• Preferred: Adobe Analytics Experience

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.