Salesforce Marketing Cloud Developer

In this role you will support the development and execution of EMEA Customer Communication Programs and Automations. You will play a hands-on role in building customer journeys and data automations in Salesforce Marketing Cloud and contributing to the management and support of the HP customer lifecycle journey, including but not limited to the deployment of new triggered campaigns and highly personalized multi-channel programs to enhance HP customer experiences.
With an objective of growing HP’s engaged customer base, you will work closely with stakeholders within the International Customer Management team (platform, analytics, CRM leads) as well as local business partners, to develop an ecosystem of automated touchpoints for HP’s EMEA customers. 
You will join the International Customer Management team responsible for customer strategy, base value, monetization, and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation. You will be welcomed to HP, an innovative US$50bi company that keeps reinventing itself and is #1 in most areas it plays.

Scope: 

• Performing day-to-day management and implementation of the marketing automation functions in Salesforce Marketing Cloud 
• Build and implementation of multi-channel campaigns including Email, Push, SMS, Advertising Audiences, and form/webpage creation through CloudPages 
• Act as the internal SME and advocate for CRM, Marketing Automation and Salesforce Marketing Cloud 
• Maintain SFMC in EMEA instance and processes to ensure data integrity and efficiency 
• Build, test, deploy and execute highly personalized emails through end-to-end testing, HTML, and AMPscript 
• Assist campaign specialists and stakeholders by troubleshooting issues with daily automations, campaign development queries, data complexities using SQL, as well as those identified during campaign build and testing 
• Provide recommendations and improvements to generate increased performance from core KPIs such as acquisition and revenue drivers 
• Implementation of testing and optimization strategies to provide recommendations and drive continuous improvements 
• Build strong stakeholder relationships and adopt cross collaboration across other relevant teams, functional areas, and external vendors

Required Experience: 

• 3-6 years relevant experience / flexible to fit the right candidate covering other key requirements 
• Experience in development and execution of personalized direct communication programs at scale through email channel and other inbound and outbound channels (onsite, push, in-app, SMS, digital advertising, call centers, sales reps, etc). 
• End to end campaign management and delivery using Marketing Automation platforms such as Salesforce Marketing Cloud, including - planning, development, execution and performance - processes with internal and external parties involved and development of platform operation, management of campaign execution and automation resources and agency, best practices and budget 
• Experience creating highly responsive direct customer and communications. On direct marketing, on brand, on channel best practices with unique combination of creativity and effectiveness. Design background a plus. Master email marketing communications, comfortable writing and/or reviewing copy, HTML and AMPscript knowledge desirable. 
• Strong data-driven mindset, with experience with SQL, with experience in campaign analytics and performance measurement. An understanding of data integration, data feeds and automation to enable campaign automation & personalization.

#LI-POST