Salesforce-Digtial Marketing Sr. Analyst

What success looks like in this role:

• This role will focus primarily on data, reporting and analytics, and campaign operations (such as SF campaign creation and campaign related automation).
• Develop program-specific strategies, marketing plans, and goals that align with our overall objectives. Your strategic mindset will be crucial in driving consumer engagement and achieving marketing success.
• Manages execution across all channels / vehicles, including website, social media, paid media, email and related marketing including creating Salesforce Campaigns.

• Utilizes analytics to assess metrics, gain insight and evaluate performance against key performance indicators (KPIs) and provide insights to stakeholders.
  • Oversees the development and production of new programs / initiatives for all channels.
  • Maintains awareness of digital, social media and related trends, developments, and best practices.
  • Recommends and drives methods and tactics to engage customers with digital channels.
  • Reports on performance by channel, strategic imperatives and campaigns, including targeting strategy, and proactively provides improvement recommendations.

  
  

  • Prepares ad hoc marketing reporting as needed.

  
  

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You will be successful in this role if you have:

• BA/BS degree and 6-8 years’ relevant experience OR equivalent combination of education and experience

• At least 2 years' experience with Salesforce

• At least 2 years' experience in an analytical role

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4).  US job seekers can find more information about Unisys’  EEO commitment here.