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Sales Development Representative

Today 2025/07/10
Other Business Support Services
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Job Description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.


We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!


Job Description


Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers who take pride in how our work changes the world for the better.


We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you, we would love you to join us!


Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect people's imaginations with the potential of technology to make the world more intelligent, connected, and productive. From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, our work changes how we live.


And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers. That's where you come in.


Rockwell Automation has a vast portfolio of hardware, software, and services solutions. While clients may know the outcomes they want to achieve, finding the best solution can be challenging. Sales Development Representatives are often the first live client interaction and are responsible for helping the client begin their solution evaluation. They seek to understand client needs and serve as the connector between the client and Rockwell's subject matter experts.


As a Sales Development Representative, you will be a critical component of Rockwell's client relationships and business growth.


General Description:


As an SDR, you will be the backbone of our sales process and will be responsible for establishing customer relationships and strategically developing and providing motivated leads to our sales team. You'll work closely with all Business Development, Sales, and Marketing teams to develop targeted strategies and messaging to drive opportunities for new business. Success in the role will be largely determined by the ability to stay motivated, tenacity, and rigor.


You will be directly involved with the expansion of Rockwell's business into the region and have the opportunity to be the local liaison for prospective clients.


We're looking for a highly motivated, tenacious, and energetic individual with exceptional communication skills and a relationship-building talent. The SDR position provides an exciting career opportunity and allows you to grow and advance within the company. If you're a self-starter and interested in starting a career in tech sales, we'd love to chat.


Major Responsibilities (What you will do):


  • Understand the client's desired outcomes and why they are interested in Rockwell Automation solutions.
  • Understand and deliver Rockwell Automation's value proposition and facilitate lead handoff to the appropriate subject matter experts.
  • Actively participate in inbound and outbound calling and email campaigns and exceed quotas related to the number of calls made, number of emails sent, qualified opportunities, and pipeline attribution.
  • Generate sales pipeline and accurately capture and qualify leads through effectively identifying prospects' desired outcomes, pains, and product fit.
  • Collaborate with Business Development and Sales to create a fair and accurate pipeline and schedule qualified meetings and opportunities follow-ups, ensuring attendance and engagement.
  • Effectively answer incoming calls, distribute incoming emails, and monitor Rockwell's online chat portal.
  • Prioritize and plan prospect tasks and outreach strategy.
  • Engage in high-level solution/product conversations with senior executives and other stakeholders within prospect accounts.
  • Ensure accurate and up-to-date customer interactions are captured in CRM (Microsoft Dynamics and Salesforce).
  • Participate and collaborate on projects to increase overall team efficiency.

Competencies (Requirements/What we're looking for):


  • Interest in pursuing a career in tech sales and marketing in a fast-paced, constantly changing environment.
  • Ability to be highly flexible and adapt to evolving organizational dynamics driven by the growth of Rockwell Automation.
  • Proactive and goal-oriented with the ability to maintain consistent activity levels to generate sales leads and meet and exceed monthly objectives.
  • Excellent written and verbal communication skills.
  • Effective time management skills and ability to multitask, organize, and prioritize workload.
  • Strong interpersonal and customer relationship skills with the ability to influence decision-makers.
  • Team player with demonstrated ability to work individually and collaboratively.
  • Storyteller extraordinaire: you're comfortable presenting a company and a product to anyone in any setting.
  • Prospecting and CRM experience is an asset, preferably in a SaaS software or technology environment.
  • Previous experience in a role requiring quota attainment and a track record for meeting and exceeding objectives will put you ahead of the pack.

Education Requirements:


  • Degree or diploma in Business, Marketing, or equivalent work experience

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.



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