Plans, directs and coordinates Pharma and Biopharma specific marketing programs and initiatives to support funnel generation & sales for APAC (focusing on India and South Asia Pacific).
Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs.
Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country.
Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs.
Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels.
Identifies and develops business opportunities and provides information and support for the sales force.
Works closely with region senior management to align sales & marketing functions to capture business opportunities.
Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales.
May assist the sales force in the sales process.
Bachelor's or Master's Degree in Science, Biotechnology, Pharmacy or equivalent.
Post-graduate, certification in Business Management.
Typically, at least 8+ years relevant experience in marketing, business development and strategic roles.
Additional Details