Product Marketing Leader

Product Marketing Leader

Hello! 👋

Who are we? 

Locus.sh is a leading-edge technology company dedicated to solving the most challenging problems in logistics and supply chain. Our ambition? To revolutionize the supply chain realm through cutting-edge technology, enabling smarter, automated decision-making. From dispatch management and carrier orchestration to route optimization and real-time insights, our solutions are designed to enhance efficiency, consistency, and transparency in operations.

Our Journey and Impact: 

Since our inception in 2015, with the backing of esteemed investors like GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge ($80M raised so far), we've embarked on a global mission to redefine logistics. Our technologies have empowered giants like Unilever, Nestle, and The Tata Group, facilitating over 1 billion deliveries across 30+ countries. The result? A staggering $288 million in cost savings, a 12 million tonne reduction in CO2 emissions, and an unwavering 99.5% SLA adherence.

Our Global Footprint: 

Based in Bangalore, India, our reach extends across the Americas, Southeast Asia, the Middle East, and beyond. As a vibrant team of 170+ visionaries, we're on an exhilarating growth trajectory.

Traits We Value:

Global: You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.

Unrelenting: You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.

Intelligent: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas.

Role:

As a Product Marketing Leader, you will act as the voice of Locus across different industry verticals. You will speak the language of our customers and prospects as you create authentic, compelling and cutting-edge content that drives thought leadership and generates pipeline, educates sales and other internal departments, and collaborates with internal stakeholders. You will also be responsible for learning about our customers’ product use cases to build compelling case studies, and industry best practice guides. Your role will be key in driving demand and evangelizing Locus’ solutions across different industries. 

This role is key to the success of marketing at Locus and requires you to learn about the industries we operate in, our competitors, our buyers and our products. You will support strategic insights with market evidence, and leverage it to drive demand generation programs across industry verticals.

Purpose:

This is a strategic role responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales, Product and Marketing teams. This role will drive synthesizing market inputs, customer and competitive insights for enabling the target revenues for the business. As the positioning gets built, this role will work closely with sales and product teams to design, Implement and execute Go-To-Market (GTM) strategy, by customer segment, industry and geography. Along with this, the responsibilities include creating, leading and executing the analyst engagement programs.

OPERATING NETWORK

Key External

Industry Analysts, Customers, Market influencers, Research/market insights firms, Partners

Key Internal

Product, Sales, Go Live, Customer Success and other sub functions within MCG

SIZE AND SCOPE OF ROLE

Financial

Annual Marketing Budget directly managed as well influenced through joint ownership with other MCG teams

 Leverage MDF from partners (in future as we build partners)

 ARR, Product cross sell/upsell targets as per annual operating plan

No. of direct reports

2-3

Other size parameters

Global role required to interact and build relationships across a range of functions and geographies. This is a strategic role that operates at a senior level both inside and outside of Locus.

KEY REQ.