Product Manager - Rare disease

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OBJECTIVES/PURPOSE

• Opportunity to be part of marketing team for Rare disease portfolio
• Drive digital strategy for Rare disease portfolio

ACCOUNTABILITIES.

• Developing digital strategy( content & overall ) for driving the growth agenda for Rare Disease portfolio
• Work closely with DD&T & Global team  to build digital strategy and identify key assets which could support Rare disease portfolio
• Initiate and build content strategy using Takeda assets to strengthen messaging around the brand
• Good understanding of India healthcare & digital landscape
• Developing and implementing digital marketing initiatives in line with the overall business strategy.
• Initiate and build digital strategy using Takeda assets to drive referral pathway
• Strengthen digital assets and resources to support improved Standard SOC
• Improvise digital strategy to drive disease awareness initiatives so as to reach HCP beyond the current HCP reach
• Strengthen digital applications as per need of the market to strengthen portfolio and support HCP Needs
• Develop SOP for building , disseminating digital initiatives to overcome privacy challenges
• Drive execution of digital strategy : Sales and non sales
• Developing key KPI to all digital assets to understand return on Investment with digital strategy
• Single point of contact to suggest continuation or to discontinue key digital assets
• Work with Regional and Global teams to represent India best practices at Regional & Global level
• Identify new vendors and complete the onboarding process
• Work with vendors to drive the campaigns

SKILLS And COMPETENCIES

• Bachelor’s Degree, MBA or equivalent degree will be plus
• Candidate should ideally have 4+ years of experience in Pharmaceutical Marketing including  digital marketing
• Candidate with experience of technical understanding of assets like SFMC , Veeva , WhatsApp for Business , digital segmentation
• Candidate should have an experience of developing social media strategy for Healthcare Brand