Product Manager (Go to Market)

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities
We are seeking a talented Product Manager with at least 3 years of experience in enterprise software with go to market background. In this role, you will lead the product lifecycle from ideation to launch while developing and executing marketing strategies that drive product awareness and adoption. You will define product vision and strategy, prioritize features, and gather requirements from stakeholders. Analyzing market trends and user feedback will be essential to refine messaging and drive product improvements. The role will work on market leading Integration software, that is deployed globally.

Required Technical and Professional Expertise

• Deep understanding of enterprise software and its use to effectively position products in the market.
• Go to market skills, with experience in developing go-to-market strategies and product positioning to maximize reach and impact.
• Excellent communication and stakeholder management abilities to facilitate collaboration across diverse teams and departments.
• Proficient in Agile methodologies and product management tools, with a proven track record of successfully managing product roadmaps and marketing initiatives.
• Analytical mindset with the ability to interpret data and market insights, transforming them into actionable strategies for both product enhancements and marketing campaigns.
• Minimum 3 years’ experience in product management for enterprise software with experience in go to market and/or product marketing.

Preferred Technical and Professional Expertise

• None