Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. This role is a part of 'GCS- Growth Customer Sales' in India Advertising team. This team works with lakhs of SMB sellers on Amazon.in and helps them achieve their growth objectives using Amazon Ads.
In order to accelerate the next phase of Amazon Ads development, we are committed to transforming the depth and scale of our partnerships with a diverse landscape of Ads partners. The right candidate will be a strategic and results-driven business development leader with a proven track record who will cultivate new partnership and drive revenue growth for emerging ads products via partners. The right person will manage the new business from end-to-end, including understanding market dynamics, evaluating new partnership opportunities, conducting partner outreach, negotiating term sheets and agreements and driving to execution. You are a role model for best practices for incubating new partnerships, diving deep into partners’ tech products, and improving partner performance.
Key job responsibilities
• Own scaled engagement charter for Amazon Ads Partner Network (AAPN) on the supply side [by enabling partners on Ads] and demand side [by driving advertiser adoption of partner services]
• Build scaled-initiatives to onboard qualified third party agencies on AAPN.
• Design and launch programs to enable AAPN registered partners with expertise on Amazon Ad products, tools and best practices around advertising.
• Set up automated/ semi-automated programs that work at scale across the lifecycle of partner engagement.
• Manage a portfolio of Amazon Ads partners, influencing their tech and GTM strategy. Educate Partners on latest Amazon Ads products through scaled educational mechanisms by working with internal content and marketing channels.
• Drive advertiser awareness and demand for Partner services.
• Ability to represent Amazon to C-Suite leaders at partner companies
• Work cross-functionally across product, tech, sales, legal and finance to drive initiatives and programs
• Drive innovation to address opportunities for enhanced partner growth at scale
About the team
Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. This role is a part of 'Growth Customer Sales [GCS}' team that works with lakhs of SMB sellers on Amazon.in to build their brand presence using Amazon Ads.
- 3+ years of sales experience
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in advertising
- Experience in DSP/ad network sales
- Experience building high-velocity ad products
- Experience working in e-commerce