Parent Relation Officer (PRO) needed in a Pre School in Gurgaon. Qualification - Graduate Experience:
2 to 8 years. Preference to be given for the candidates who have earlier worked as an Admission Counsellor in a school of repute, preferably a pre-school.
Role -
Facilitating Admission Process To facilitate the entire admission process for prospective parents & address queries of prospective and existing parents. To arrange for parents’ orientation with the concerned authorities. To facilitate the withdrawal process.
Record Keeping
To keep a track record of the appointments of prospective parents with the Principal and to also maintain a record of students’ data, registration, admissions, and withdrawals. To maintain a record on the follow ups / walk-ins received and sharing with the management & marketing teams. To maintain records / leads generated from advertisement responses.
Informational/Event Support
To be updated with all school activities / events for sharing of the same with prospective parents. To ensure timely notices / circulars related to admissions and withdrawals are sent to all parents. To maintain all school related required information to be shared with prospective parents as one point of contact. To collaborate with the concerned coordinators to organize presentations, information sessions etc.
Marketing Activities
Planning various marketing activities to obtain visibility for the school & reach out to prospective parents (via emails & cold calls). Looking after the social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.). Ensuring that theschool’s communication/ channels/social media platforms are updated regularly. Working closely with the digital agency to plan out the monthly marketing calendar on creatives and collaterals. Preparing MIS on the walk-ins to conversions; admission v/s budgets etc. Visiting pre-schools in the area to gain visibility and obtain data on prospective parents & exploring opportunities for tie ups. Establish contact with industries / MNCs in the region to gain visibility for the school and reach out to prospective parents. Making competitor visits to gain a better understanding on the competitor offerings, pricing and USPs.
Key Skills:
Good Communication skills. Basic knowledge of computer and internet. Highly Motivated and goal oriented. Candidate with good customer service skills would be preferred. Prior experience in customer service industry will be an added advantage. Understanding of marketing elements (including digital marketing) & market research methods will be an added advantage. Readiness for work in a fast passed target-based role.
Local candidates needed.
Only shortlisted candidates will be contacted.
Background verification will be conducted for the selected candidate.
