As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.
You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.
Key responsibilities
You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, e.g. app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.
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To be successful in the role as Owned Media Lead, you should be analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.
What you need to succeed:
Marketing, Advertising or business degree/relevant qualifications.
Extensive knowledge of owned media channels, content strategy, and audience engagement.
Analytical mindset and proficiency in data analysis to perform data-driven initiatives.
Excellent communication and presentation skills to convey owned media strategies and performance reports to various stakeholders.
Leadership skills to manage a team effectively and foster a collaborative work environment.
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This is a full-time position based at Bangalore, Karnataka, India and reports to Media Manager.
Apply by sending in your CV in English as soon as possible, but no later than July 31st 2024. Due to data policies, we only accept applications through career page.
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.