Media Analyst

As a Media Analyst, you will be responsible for analysing consumer and media data and drive the media agenda in the region, ensuring an effective utilization of media channels to enhance customer relationships, improve customer experiences, and drive business growth.

Your role involves overseeing data management, implementing media strategies based on Global guidelines and collaborating with cross-functional teams to leverage media data and analytics to form the media strategy and agenda across all media channels. You will play a key role in optimizing media investments through all relationship phases.

Key responsibilities:

• Analyze market trends and consumer behavior relevant to media consumption by gathering and analyzing data from various media channels, including traditional and digital platforms.
• Based on global media strategy, secure that investments are optimized towards NCA and retention goals across media channel and country. You will collaborate with planning and strategy teams to provide recommendations to develop & optimize effective media plans and campaigns.
• Responsible for driving the regional part of the global yearly performance budget, revenue and traffic forecasts for the region, in close collaboration with the regional media team
• Analyse complex media data, including key KPIs to adapt and form plans both short, mid and long term
• Optimize investments and spending based on the performance of different media channels using tools such as MMM.

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To be successful in the role as the Media Analyst, you should a great leadership and business judgment skills, preferably from an international environment. You have broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers. You have strategic experience of media and its role in customer acquisition & retention. 

What you need to succeed:

• Marketing, communication or business degree/relevant qualifications
• Extensive knowledge in media channels and media operations
• Good understanding of SEO and of bought media
• Strategic experience of media and its role in customer acquisition & retention
• Operative media channels experience and knowledge of ad platforms tools and systems e.g. MMM
• At least 3 years of working experience in above areas

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This is a full-time position, reporting to the Insights & Analytics Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than May 22, 2024. Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.