Marketing Specialist II

Work Schedule

Environmental Conditions

Job Description

Join Thermo Fisher Scientific Inc. as a Marketing Specialist II and help craft the future of healthcare marketing. This role offers an outstanding opportunity to work in a dynamic, fast-paced environment where innovation and collaboration thrive. You will be part of an ambitious team dedicated to delivering world-class marketing solutions.

• Develop and manage SEM and display campaigns in collaboration with data science and marketing teams.
• Lead audience activation for SEM PLA & Text.
• Implement SEM activities and continuously assess their performance to find opportunities for optimization.
• Track critical metrics and budgets using established dashboards and pacing files.
• Conduct budget forecasting and allocation for SEM and programmatic display based on market changes.
• Build personalized dashboards for each channel to identify areas for improvement and provide data-driven suggestions.
• Leverage automation and scalable solutions to improve the performance of SEM and display campaigns.
• Stay updated with digital marketing trends and industry developments.
• Participate in off-hours meetings with US-based team members.

Education

• Bachelor's or Associate's Degree in Science, Biotech, Computer Engineering, IT, or a related field.

• 3+ years of experience in B2B digital marketing or eCommerce.
• Advanced experience with analytics tools like Adobe Analytics or Google Analytics.
• Expertise in data visualization tools such as PowerBI or Tableau.
• Proven experience in budget forecasting for digital marketing channels.
• Strong Excel skills.
• Solid understanding of paid search (SEM) and respective channel systems.
• Familiarity with programmatic display and respective channel tools.
• Experience with backlog management tools (e.g., WorkFront, Jira) is a plus.

• Outstanding communication skills with the ability to present to business partners.
• Strong analytical and problem-solving skills.
• Ability to use data and dashboards to provide insights on improving critical metrics.
• Excellent time management and organizational skills.
• Team-oriented with a positive attitude.
• Attention to detail and dedication to flawless execution.

This position is based in Bangalore, India, and does not include relocation assistance. Join our team and help us make the world healthier, cleaner, and safer.