Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing .
Examining the crucial metrics and in-depth insights of the campaign performance periodically and delivering relevant reports.
Supporting the various initiatives of the marketing department by organizing and tracking campaigns like email, events, social media, and content marketing.
Synchronized implementation of existing content strategies by coordinating the various marketing methods.
Conduct in-depth market research to identify industry trends, customer needs, competitive landscape, and potential business opportunities in the chemical machinery sector.
Develop and implement a comprehensive marketing strategy to promote our products and services within the B2B sector.
Create and manage customer personas, segmenting markets to target key decision-makers in the chemical manufacturing and industrial sectors.
Skills
Be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
Self-motivated individual who can take the responsibility of progressing projects to their stipulated deadlines.
Technical Knowledge of chemical manufacturing processes, machinery, and industry standards. This is essential to understand the products, their applications, and how to communicate their benefits effectively to the target market.
B2B Marketing Expertise: Understanding of business-to-business marketing strategies, as you’ll likely be targeting other manufacturers, industrial firms, and large enterprises.
Lead Generation: Expertise in creating strategies to generate high-quality leads through both digital and traditional channels. This includes understanding SEO, SEM, email marketing, and attending industry trade shows or conferences.
Industry Networking: The ability to build relationships with industry influencers, journalists, and other stakeholders to boost your brand's credibility and visibility in the market.
Public Relations: Experience in managing public relations, including getting press releases published in trade publications or other media relevant to the industrial and chemical sectors.
