The role is responsible for ensuring global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as necessary to accommodate regional needs.
The Senior Specialist will work closely with Sales and Account Management, Sales Strategy & Execution and Global Marketing & Communications teams to deliver comprehensive marketing campaigns tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches.
Key Responsibilities:
• Interlock with Market sales teams and Central Marketing Teams to create effective and impactful marketing campaigns
• Localisation of global campaigns and core programs to accommodate market nuances
• Determine how to activate the LSEG brand and its solutions in the most impactful way in region, infusing the brand and values into every marketing initiative
• Utilise the full marketing mix to plan and execute demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products
• Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs
• Manage budget and effectively maximize ROI of marketing strategies by regularly reporting on the success of activities, and using data to make decisions
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.
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