Job Description - Do you see opportunities to change and shape how Indian customers learn about and shop for smart digital devices made by Amazon? Do you enjoy data led marketing which delivers higher RoI and builds customer habits? Do you love marketing and using it to accelerate growth? If yes, then this is the opportunity for marketers like you.
This is an opportunity to shape how Indians shop for Alexa Devices on Amazon. This is a critical hire for leading planning, influencing and executing marketing campaigns, partnering with central teams for driving category recall. You will also own the marketing GTM strategy for Echo launches in IN.
You will have experience in driving launches for new product marketing and an understanding of consumers’ triggers and barriers to purchase. As a marketing manager, you drive key elements of our marketing (eg. site content, events) and partner with various central teams to create and drive the marketing strategy on and off the platform. You will also be involved in driving post purchase engagement programs with customers.
Roles & Responsibilities
- Own creation of marketing programs to acquire new Echo customers
- Conceptualize, design and execute online marketing initiatives to extend awareness and drive Echo sales on Amazon.in
- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority
- Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives
- Develop category marketing calendars to fuel growth and accelerate the flywheel.
- Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon’s business
- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the shopping experience
- Understand and use merchandising and customer-facing metrics to guide decision making
- Identify opportunities for automation, and scale winning experiences
- Improve performance of paid traffic channels by partnering with all traffic-driving teams (Search, Affiliates, Email, SEO etc.)
- Meet business goals while ensuring a top-notch customer experience
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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