Marketing Manager (Digital Marketing)

Job Purpose:

The primary function of the role is to take the lead in developing successful, long-term marketing strategies. The role demands to have in-depth marketing experience and a passion for digital technologies and work closely with different teams to ensure consistency through all marketing channels especially digital.  Nourish and provide forward-thinking ideas to build and maintain a strong company web presence and to drive all digital marketing efforts to achieve our business objectives.

Duties & Responsibilities

Responsibilities:

• Build our marketing roadmap including lead generation, branding for all segments
• Manage all marketing channels (e.g. website, blogs, emails, all media including social) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts, Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product and Sales Head from all division to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments and liaise with system team for better outputs.

Duties:

·       Daily/monthly/Quarterly operational and strategic responsibilities

Qualifications & Requirements

·       Education: Any degree in (Preferably Marketing, Digital technologies) or relevant field with minimum 50%. 

·       A Master degree in Business management is preferred as this role is expected to manage the Digital Division.

·       12+yrs of experience in Marketing in the Senior Management Profile with Digital specialization

Skills: 

·       Demonstrable experience in designing and implementing successful digital marketing campaigns

·       Strong understanding of how all current digital marketing channel’s function

·       Solid knowledge of online marketing tools and best practices

·       Hands on experience with SEO/SEM, Google Analytics and CRM software

·       Familiarity with web design, Excellent analytical and project management skills

·       Strong team management and communication (written and verbal) skills

Working Conditions

·       Sundays weekly off and alternative Saturdays