Job Description
JOB DESCRIPTION:Therapy growth and market share
- Deliver an EI of > 100 for the therapy and increase Abbott market share
- Deliver therapy Plan Sales and Plan Margin
- Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
Driving therapy leadership
- Undertake periodic research to identify emerging short and long-term therapy trends
- Annually create a therapy plan for the therapy area owned
- Identify, ideate and deliver new product opportunities for the therapy
- Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
- Design initiatives and concepts for scientific differentiation of Abbott in the therapy
- Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
- Identify new markets and new channel opportunities to drive therapy growth
Arbitrage between brands
- Owner / manager of the marketing spend across brands within the therapy
- Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
- Decide on pricing strategy for the therapy and between brands / SKUs
JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
- Graduate in Science / Pharmacy
- MBA/PGDBA in Sales and Marketing
Experience:
- Brand management experience of at least 7 years (preferably in MNC)
- Exposure to Cardiac Therapy preferred
- Additional exposure of sales preferred
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
- Experience in managing new launches
Skills:
- Excellent Communication Skills
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division
- Demonstrates creativity, innovation and drive for results
- Ability to influence, lead and work with cross functional teams
- Analytical skills and good financial acumen
- Strategic thinking, problem solving and decision making skills
- Planning and organizing skills for short term and long term
- Time management and multi-tasking skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 10 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Job Details
- Job Location
- India
- Company Industry
- Other Business Support Services
- Company Type
- Unspecified
- Employment Type
- Unspecified
- Monthly Salary Range
- Unspecified
- Number of Vacancies
- Unspecified