Job Description
Job Overview:
The Marketing Operations Executive will be responsible for building and managing marketing databases, coordinating with multiple teams to execute marketing activities, and ensuring data-driven marketing initiatives. The role requires expertise in automation tools, marketing technologies, digital marketing strategies, and market research to support lead acquisition and brand growth.
Key Responsibilities:- Build and maintain marketing databases, ensuring accurate data flow.
- Manage Accounts/Contacts databases related to email marketing, lead generation, and response tracking.
- Oversee marketing tech platforms to track data across various channels.
- Ideate, plan, execute, and monitor marketing database-building projects.
- Act as a single point of contact to coordinate marketing and communication activities with branch offices.
- Ensure alignment with the marketing plan from requirement gathering to project completion.
- Utilize automation tools to enhance sales and marketing synchronization.
- Implement and optimize marketing technologies to improve efficiency.
- Work on multiple tools to consolidate reports and create dashboards to track KPIs.
- Develop creative marketing strategies, including SEO, SMO, and content marketing.
- Identify and leverage the best channels for lead acquisition.
- Research and use LinkedIn Sales Navigator, Hoovers, Discover Org, Inside View, Statista, and other platforms for sourcing accounts/contacts information.
- Analyze visitor data patterns, develop strategies, and execute campaigns to drive results.
- Conduct On-demand Secondary Market Research to assess brand awareness, promotional effectiveness, and competitor insights.
- Prepare detailed reports and data visualizations to support decision-making.
Required Skills & Qualifications:- Minimum 5 years of experience in marketing operations in any industry.
- MBA in Marketing from a reputed institute (No correspondence/online/weekend courses).
- Strong ability to analyze data, generate reports, and interpret marketing insights.
- Expertise in SEO, SMO, content marketing, and marketing automation tools.
- Proficiency in gathering insights from various data sources and creating actionable strategies.
- Excellent interpersonal and communication skills to collaborate across departments.
- Strong analytical thinking and ability to tackle marketing challenges efficiently.
