Marketing Manager

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

The Manager Marketing role is a dynamic and strategic position within the Electric Power organization, responsible for supervising the development of marketing strategies and providing sales support. This role involves leading the Regional Marketing Communications events, Campaigns as well as the technical marketing for Electric Power.  This role involves requires cross-functional collaboration on the marketing strategy and alignment within the business segments of Electric Power.  The ideal candidate will utilize data-driven insights to inform marketing decisions, develop and maintain strong relationships with internal stakeholders and external partners, and lead and mentor staff. Additionally, the manager will manage the marketing budget, ensuring resources are allocated effectively to support strategic initiatives. 

Responsibilities

• Driving business growth outcomes for the Electric Power Division by creating and implementing marketing campaigns, Go-To-Market plans, event leadership and innovative marketing strategies.
•  Leading the daily work and strategic direction of the employees focused on Cat Electric Power Marketing in Asia Pacific Region.
• Ownership of annual marketing yearly plan on the page, calendar of events, metrics for success for the marketing region.  
• Collaborate closely with Electric Power Segments (REPS, LEPS, Rental and ETCS) to align marketing initiatives with segment-specific goals and objectives.  This includes maintaining of governance with each of the segments to ensure marketing activities are aligned to key segment metrics and results are delivered.
• Responsible for REPS technical marketing activities for successful NPI and DTO launches; review feedback and adjusts accordingly.
• Develop and maintain strong relationships with internal stakeholders and external partners to support Electric Power’s marketing objectives.
• Lead and mentor staff, fostering a culture of continuous improvement and innovation
• Manage the team’s budget, ensuring resources are allocated effectively to support strategic initiatives, annual budget planning process is proactive and metrics from the budget are met.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.

Skill Descriptors

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
 

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
 

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
 

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
 

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Posting Dates:

Caterpillar is an Equal Opportunity Employer (EEO).

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