Marketing Manager

Established in 1986, Sutherland is a global provider of business process and technology management services offering an integrated portfolio of analytics-driven back-office and customer facing solutions that support the entire customer lifecycle.

As a process transformation company, Sutherland rethinks and rebuilds processes for the digital age by combining the speed and insight of design thinking with the scale and accuracy of data analytics. We have been helping customers across industries from financial services to healthcare, achieve greater agility through transformed and automated customer experiences for over 30+ years.

Headquartered in Rochester, N.Y., Sutherland employs thousands of professionals spanning 19 countries around the world. To learn more, please visit us at www.sutherlandglobal.com

Job Description:

Are you a dynamic leader in marketing? Do you thrive on building and fostering a collaborative team that takes pride in crafting and implementing marketing strategies that drive brand awareness, customer engagement, and sales growth? Are you a creative thinker with strong analytical skills, and hands-on execution expertise?

 If you thought yes to most of the above, we have an exciting opportunity for you!

As Marketing Manager, you'll be responsible for a team that drives and delivers all of the above.

Key Responsibilities:

Overseeing and managing a team of marketers, guiding them in campaign development, digital marketing strategies, and content creation. You'll collaborate closely with cross-functional teams to ensure cohesive messaging and alignment with company goals.

• Marketing Strategy and Planning: Develop and implement comprehensive marketing plans to achieve business objectives. Conduct market research to identify target audiences, competitive landscape, and market trends. Define marketing goals, KPIs, and metrics, to measure success and ROI. Adaptability and a proactive approach are key, as you navigate evolving market landscapes and contribute to the overall growth and success of the organization.
• Campaign Management: Plan, execute, and manage multi-channel marketing campaigns with focus on organization’s existing clients. Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery. Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Content Collaboration: Work with the content team for content and custom materials for various marketing channels. Collaborate with designers, writers, and content creators to ensure consistent brand messaging and high-quality output.
• Customer Engagement and Relationship Management: Develop and nurture relationships with customers, partners, and influencers to drive brand loyalty and advocacy. Manage customer feedback and reviews to enhance brand reputation and address any issues. Organize and participate in events, trade shows, and other promotional activities to engage with target audiences.
• Strong leadership is essential for motivating and developing team members, fostering a creative and productive work environment.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Having experience of 10-12 Years
• Strong understanding of marketing principles, strategies, and best practices.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, AdWords, social media management tools).
• Excellent written and verbal communication skills.
• Experience with marketing automation and CRM systems is a plus.

All your information will be kept confidential according to EEO guidelines.