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Marketing Intelligence Specialist

30+ days ago 2025/07/05
Other Business Support Services
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Job Description


Ashapura (now part of Azelis)
Founded in 2003 and headquartered in Mumbai, Ashapura is the leading distributor of F&F ingredients in India, representing more than 225 principals with well-established partnerships and serving over 900 customers globally through the breadth and depth of its portfolio of products.



In 2022, Ashapura joined Azelis, a leading global innovation service provider in the specialty chemical and food ingredients industry. Azelis is present in over 60 countries across the globe with knowledgeable teams of industry, market and technical experts, each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to more than 63,000 customers, supported by ~2,200 principal relationships, generating a revenue of €4.15 billion (2023).



Across our extensive network of more than 70 application laboratories, our award-winning staff help develop formulations and provide technical guidance throughout the customers’ product development process. We combine a
global market reach with a local footprint to offer a reliable, integrated and unique digital service to local customers and attractive business opportunities to principals. EcoVadis Platinum rated, Azelis is a leader in sustainability. We believe in building and nurturing solid, honest and transparent relationships with our people and partners. Azelis Group NV is listed on Euronext Brussels under AZE.



Impact through ideas. Innovation through formulation.



We currently employ around 4,200 talented individuals in more than 60 countries and 70 labs across Europe, Asia Pacific and Americas.



That’s 4,200 professionals. 4,200 problem solvers. 4,200 go-getters.



People are our key assets — that’s what we believe in. We embrace change as an invaluable opportunity to grow, learn and become ever better at what we do. And with a team that’s united in passion, vision, and values, we believe that we are able to work together to achieve everything we set our minds to. The Life Sciences and Chemicals industry is ripe for disruption, and we are looking for like-minded enthusiastic, and innovative people who are thirsty for a challenge to join us in making a difference.



Marketing Intelligence Specialist


The Mission
Actively contribute to the growth of the business and profitability of the company. Align business priorities and trend insights to develop, coordinate and deploy the marketing strategy. You will be the pivot between the sales team and the technical and lab teams to design exciting campaigns with market plans that drive future growth opportunities, that will impact and inspire our teams and customers. This role will also assist and support the overall Integration project into the Azelis D365 Digital/IT environment, including, but not limited to, ERP, CRM, SharePoint, etc.
Reporting line & Location
The role will report hierarchically to the Business Director, F&F. This role will also have a functional reporting line to the APAC Senior IT Manager. Post successful completion of the project, this role will be reporting to Business Director, F&F.



The role will be based out of Mumbai, India. This role will be required to work on 2 Saturdays/month.



Main Accountabilities


  • Conduct thorough market research and analysis to identify industry trends, competitor strategies, and customer behaviors.


  • Gather and analyze quantitative and qualitative data from various sources, including market reports, surveys, customer feedback, and internal data.


  • Monitor market developments, including emerging technologies, regulatory changes, and competitive landscape shifts, to identify opportunities and potential risks.


  • Develop and maintain databases of market information, including competitor profiles, market size, and growth projections.


  • Collaborate with with the sales team to develop comprehensive marketing strategies aligned with business goals and target audience.


  • Support the sales teams in understanding and leveraging new market opportunities for their suppliers by running market analysis;


  • Establish bi-weekly news round-up to share on industry trends


  • Prepare reports, presentations, and visualizations to communicate findings and recommendations to key stakeholders.


  • Identify and track key performance indicators (KPIs) to measure market performance and identify areas for improvement.


  • Provide strategic recommendations based on market analysis to support business development initiatives and marketing campaigns.


  • Stay updated on industry best practices, market research methodologies, and data analysis techniques to continuously improve market intelligence capabilities.


  • Maintain confidentiality and adhere to ethical standards in handling sensitive market information.


  • Work closely with functional teams to adhere to ERP and CRM Integration go-live plans and support all associated workstreams in the Integration project and beyond.



Integration Project


  • Systems Testing & Process Documentation and Improvement:


  • Document including, but not limited to, “As-Is” processes for the organization and to create standard operating procedures (SOPs) as needed to support business operations;


  • Execute on required Azelis Digital/IT systems testing, including, but not limited to, D365 ERP, D365 CRM, SharePoint, etc.;


  • Provide feedback to the Integration Project team on the impact to the business processes/operations when working in the Azelis Digital/IT environment and its systems;


  • Identify process improvement areas to establish/refine processes to better support business operations, while ensuring no significant loss in operational effectiveness and efficiencies when working in the Azelis Digital/IT environment and its systems;


  • Collaborate with all colleagues assigned to the Integration Project to drive process integrations, optimizations and harmonizations for the benefit of Azelis.



Key Skills


  • Bachelor’s degree (or higher) in Science and Technology, Business, Marketing, Economics, or a related field;


  • Preferably 3-5 years of experience in market research, market analysis, or a similar role for the B2B specialty chemical industry, Flavours and Fragrance ingredients, Aroma Chemicals or B2C food or beauty industry;


  • Strong analytical skills with the ability to collect, organize, and analyze large datasets.


  • Proficient in using market research tools, data visualization software, and Microsoft Office Suite.


  • Solid experience in Marketing Management, and the design and implementation of Marketing plans including product launches;


  • Excellent project management skill;


  • Excellent copy-writing, communication and interpersonal skills;


  • Excellent collaboration skills, with ability to connect and engage with people of different backgrounds;


  • Excellent team player;


  • Creative, flexile, out of the box thinker, engaged, curious. Able to develop creative solutions with agility;


  • Passionate to learn and share knowledge with others.



The requirements of the job will develop and change due to the needs of the business and you will be expected to adapt to these changes. This list is not absolute and you will be expected to carry out any tasks and duties for which you are trained.



Post Merger Integration & Go-live
All main accountabilities and roles & responsibilities will be reviewed and aligned after the closure of the Integration Project. This will be done in collaboration with the relevant Regional and local teams.



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