Marketing Data Senior Associate

Job Description

Title                 Marketing Data Senior Associate

Department      UK Marketing

Location          Gurgaon

Level                Marketing - 3

We’ve been helping clients plan and save for their futures for over 50 years. From more than 25 locations around the world, we provide investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. We think generationally and look to the long term. And today, building on the security of private ownership and our clear sense of purpose, we’re growing our business like never before.

Join us and you’ll be part of the progress we’re making. In our welcoming, caring culture, you’ll work with all kinds of people to find new and better ways to help our clients. Your views will be valued and your professional goals will be supported. And you’ll discover a positive, inclusive environment where you’ll be free to be yourself.

So, join our Marketing Customer Data and Personalisation team and feel like you’re part of something bigger.

About your team

The Marketing Customer Data and Personalisation team within the UK Marketing Department provides a range of key services for the GPS (Global Platform Solutions) & ISS (Investment Solutions & Services) Marketing functions. The team are responsible for ensuring that any marketing communications go to the correct audience (as per customer, regulatory and business need). The team are also involved in measuring marketing success (including the support of key performance indicators) and then working with the campaign teams to optimise future campaigns.

About your role
 

The candidate will work with campaign teams to define potential target audiences based upon available customer data from Marketo and any other relevant sources. Based upon their knowledge of customer data, the successful candidate will work with campaign teams to optimise their effectiveness through more enhanced / personalised target audience selection.

Diligence will be required to ensure that we are allowed to communicate with the specific customers based upon customer interests, preferences, business requirements and regulatory boundaries; this is critical as this role is the guardian of these rules.

Key responsibilities include:

• Taking a campaign brief, identify an optimal target customer audience from the available customer base / data set.
• Check what we are allowed to send to the respective audience based upon pre-set conditions.
• Ensure the appropriate customer audience is available for marketing communications through relevant systems and tools.

About you

Essential Skills Required:

• Strong analytical skills and very numerate.
• Experienced and competent at data handling.
• Ability to analyse a request and produce innovative solutions.
• Attention and care to detail - passion for data driven Insight.
• Good Microsoft office skills – Excel, PowerPoint, Word.

• Self-motivated, a proactive approach with an analytical, enquiring mind and willingness to learn.

• Timeliness and high productivity while working under pressure to meet deadlines.

Desired Skills:

• Knowledge of asset management / financial services sector.
• Understanding of marketing practices and marketing campaigns delivery.
• Experience / knowledge of marketing campaign delivery tools e.g. Marketo.
• Experience / knowledge of other tools used by Fidelity International e.g. Power BI.  
• Able to write / understand SAS, SQL or Python code.

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.