Marketing Communications Specialist

Position Overview:

As a Marketing Communications Specialist at Siemens Limited, you will play a pivotal role in shaping and executing communication strategies that spans retail marketing, digital channels, events, exhibitions, and internal communications. Your role will be instrumental in driving business visibility, enhancing customer engagement, and ensuring communication consistency across all touchpoints. You will collaborate closely with business units, regional sales teams, and external partners to ensure that Siemens' marketing efforts are cohesive, and impactful. Success in this role requires creative thinking, people skills, and hands-on experience in leading high-impact marketing campaigns across various platforms.

Key Responsibilities:

Retail Marketing:

• Executing B2C retail marketing strategies to promote Siemens' products and solutions, ensuring brand alignment and positioning in the market.
• Partner closely with regional sales teams to create and distribute high-quality in-store marketing materials, including displays, point-of-sale content, and product brochures.
• Track and analyze retail marketing performance metrics, leverage the insights to optimize future campaigns and drive higher customer engagement.
• Ensure seamless collaboration between product teams, sales, and market activation agencies to align market activations with product launches and market needs.

Digital Marketing:

• Manage Siemens' e-commerce platform for switchgear products, optimizing visibility and traffic through targeted digital marketing efforts.
• Plan and execute digital marketing campaigns across multiple platforms, including social media, email marketing, paid search, and SEO, to increase customer engagement, drive lead generation, and strengthen brand awareness.
• Partner with Digital Team to execute content across websites, and social media platforms ensuring consistency with Siemens' branding and messaging. Use advanced analytics tools to track the effectiveness of digital campaigns
• Support the digital team in paid media planning and implement strategies using tools such as Sprinklr and LinkedIn Sales Navigator. Align demand generation and brand-building activities to generate high-quality leads.

Events & Exhibitions:

• Plan & execute industry events and exhibitions, ensuring Siemens' presence communicates innovation and leadership. Oversee vendor management, logistics, PO creation and on-site activations, ensuring smooth event execution.
• Bring in impactful & innovative experiential marketing ideas that elevate Siemens’ presence, engage customers, and support lead generation.
• Produce detailed event reports, analyzing attendee feedback, engagement levels, and ROI to identify areas for improvement and inform future event strategies.

Internal Communications:

• Support the business in creating newsletters, announcements, and internal videos, to foster a strong company culture and keep employees informed. Lead internal engagement initiatives that align with Siemens’ core values and business objectives, including town hall meetings.
• Work with other departments, and business units to design communications that enhance employee experience and engagement across all channels.

Key Skills & Qualifications:

• A Master’s degree in Marketing, Communications, Business Administration, or a related field is required.
• 3-5 years of experience in Marketing Communications, with a proven track record in retail marketing, digital marketing, event management, and internal communications.
• Relevant knowledge of SEO, SEM, and digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and experience in leveraging social media for B2B/B2C campaigns.
• Relevant experience with marketing automation platforms and programmatic advertising (Eloqua, Sprinklr, AEM or equivalent), and analytics tools.
• Proven expertise in MS Office suite especially PowerPoint and Excel and creative media tools such as Canva, Camtasia or equivalent
• Vendor management

Key Competencies:

• You see the big picture and know just how to align communication and marketing with the company’s vision, turning goals into action.
• You bring people together from every corner of the business and make it work seamlessly.
• With your quick thinking and adaptability, you tackle problems and turn obstacles into opportunities.
• You can craft compelling narratives and deliver presentations that leave an impact.
• You make decisions with confidence and know just how to optimize campaigns for maximum impact.

Ready to shape the future with Siemens? If you are enthusiastic about marketing communications and thrive in a collaborative environment, we welcome your application!