Marketing/Branding manager needed for a School in Coimbatore.
JOB RESPONSIBILITIES
Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels.
Ensure the School’s USP is strongly reflected across various communication touchpoints.
Creation, Management and regular updating of content, events and updates across School Website.
Creating and posting of content on school’s social media handles to drive high engagement rate and reach.
Managing Press Releases and building media relations in the local market.
Managing the online brand reputation for the school through review generation & management.
Writing regular blogs that can help drive brand interest and SEO rankings.
Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications.
Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.
Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications.
Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
IDEAL CANDIDATE PROFILE
3 to 4 Years of Minimum work experience in related field of communication, branding and marketing.
Strong content writing skills and experience of handling brand social media handles independently in previous roles.
Good understanding of the digital marketing domain and various performance measurement analytics involved.
Experience in writing press releases and managing PR distribution & media relations.
Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.
