The Marketing Automation Specialist will be responsible for developing marketing automation strategies, campaigns and programs to support business objectives in line with the overall demand generation strategy. This role will have responsibility for managing our marketing automation platform (Oracle Eloqua) including all related activities such as data management, content creation, email design/testing, lead scoring, segmentation, reporting and analysis, and integration with salesforce CRM. The successful candidate must possess strong technical knowledge of digital channels and technology and be able to work across multiple teams and functions.
About the Role:
· Develop, implement and manage marketing automation campaigns, strategies and programs to meet annual demand generation goals.
· Manage implementation of marketing automation system (Oracle Eloqua). Ensure proper use of system by team members and end users.
· Oversee day-to-day operations of marketing automation system including email and campaigns setup, lead scoring, list building etc.
· Provide guidance on best practices, tools and techniques to ensure effective use of marketing automation capabilities.
· Create content including emails, landing pages, forms, web pages, etc. using HTML templates, graphic assets, and dynamic text.
· Work closely with product marketing team to understand requirements and create targeted messages that drive conversions.
· Assess and analyze data to determine effectiveness of campaigns, test hypotheses and make recommendations to improve results.
· Identify areas of improvement within existing marketing automation processes and systems.
· Integrate marketing automation with other marketing platforms such as social media and website CMS.
· Manage vendor relationships to provide ongoing improvements and enhancements to marketing automation capabilities.
About You: -
· Minimum 3 years’ experience in marketing automation or similar technology focused position
· Experience managing complex marketing automation projects and integrating them into existing marketing plans.
· Excellent organizational and time management skills.
· Ability to prioritize tasks and manage competing demands while maintaining high quality standards.
· Strong analytical ability, problem solving, and decision making skills.
· Outstanding communication skills both verbal and written.
· Proven track record of achieving or exceeding performance targets through creative thinking and innovative solutions.
· Working knowledge of Microsoft Office suite applications.
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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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