Would you like to design and develop marketing programs? Are you motivated by the opportunity to contribute to
diverse elements of marketing?About our TeamAs the world's leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.Our Science, Technology, and Medical, Journals division manages an extensive collection of high impact scientific journals. We take ownership for the reputation of our journals to authors and the quality of the content we publish. We are a team of over 80 globally based marketing professionals that collaborate with our organization to identify opportunities and deliver successful marketing strategies.The
STM Journals email marketing operations team supports the set up and deployment of data driven email campaigns, focused mainly on content acquisition and journal author enablement, accelerating highly cited open access and subscription growth. This global team of ten is split between production and data management activities.
About the RoleWe are seeking a
Marketing Automation Specialist to join our team. This role will support the STM Journals marketing organization in the day-to-day set up and deployment of data-driven email campaigns. The campaigns are mainly focused on content acquisition for both Gold Open Access and hybrid journals, accelerating highly cited open access and subscription growth. In this role, you will drive operational efficiencies through development of optimal email campaign workflows to ensure automation where possible, adopting a test-and-learn approach to improve and continuously develop according to business objectives.This role reports directly to the Head of Campaign Management in STM Journal Marketing.
Responsibilities- Work closely with campaign owners to translate business objectives into technical email campaign requirements.
- Assist in managing queue of incoming campaigns to assess production readiness and/or push to requester for more information
- Set up email test and deployment workflows in the email deployment platform.
- Run tests/proofs on all static and dynamic email campaigns, and route for marketing approval.
- Follow established quality control processes and deploy all email campaigns to a high-level of accuracy and meet required deadlines.
- Ensure email campaign tracking is set up properly for adequate web traffic and attribution reporting.
- Develop and maintain workflows to generate target and content data for STM Journals email campaigns, with a focus on scalability, reproducibility, and operational efficiency.
- Build knowledge of STM Journals key marketing data sources and advise marketers on segmentation options to achieve best results.
- Understand the core database architecture and familiarise yourself with interrogating data to obtain quality segments for optimal engagement.
- Continuously improve overall email market reach, without sacrificing engagement metrics.
- Improve email deliverability for specific domains following guidance of deliverability expert.
- Measure operational performance of campaigns
- Monitor customer reply mailbox on a daily basis and process complaints and/or unsubscribes.
- Create automated workflows, for both data generation and email deployment, to build completely automated recurring campaigns.
- Create and update email best practice documentation to enable efficient knowledge sharing across the team.
Requirements- University level degree / or equivalent in marketing-related discipline
- Minimum of 2 years’ work experience in a similar email campaign deployment or marketing operations role
- Minimum of 2 years’ experience building and executing email campaign workflows with a major email deployment tool (i.e., Salesforce, Adobe Campaign, or equivalent)
- Experience with data-driven marketing and customer segmentation
- Highly proficient with handling, processing large volumes of data. Ability to drive and communicate business insight from campaign data
- Working knowledge of email-specific HTML and CSS
- Understanding of deliverability principles and IP reputation
- Motivated self-starter with a commitment to problem identification/mitigation and process optimization
- Organised with the ability to multi-task, priortise, manage workload and meet deadlines
- Strong verbal and written communication skills and able to manage relationships with both technical and non-technical stakeholders
- Basic understanding of data protection standards
- Inquisitive and eager to stay up to date with marketing technology trends and innovate in day-to-day work
Work in a way that works for you:We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:● Comprehensive Health Insurance: Covers you, your immediate family, and parents.● Enhanced Health Insurance Options: Competitive rates negotiated by the company.● Group Life Insurance: Ensuring financial security for your loved ones.● Group Accident Insurance: Extra protection for accidental death and permanent disablement.● Flexible Working Arrangement: Achieve a harmonious work-life balance.● Employee Assistance Program: Access support for personal and work-related challenges.● Medical Screening: Your well-being is a top priority.● Modern Family Benefits: Maternity, paternity, and adoption support.● Long-Service Awards: Recognizing dedication and commitment.● New Baby Gift: Celebrating the joy of parenthood.● Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.● Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.● Free Transport pick up and drop from the home -office - home (applies in Chennai)
About the BusinessA global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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