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Role: Market Research Analyst
Location: Chennai or Hyderabad
Type: Full Time
Years of Proven Experience in Pharma/Biotech Domain: 2-4 years as Market Research Analyst
Roche has established Global Analytics and Technology Center of Excellence (GATE) in India to drive analytics & technology-driven solutions by collaborating with Roche affiliates across the globe.
As a Market Research Analyst, you will work closely with stakeholders in the business teams across Roche’s global affiliates, conduct research on internal & external data sources, generate qualitative and quantitative insights, and deliver high-quality research and analytics solutions to business problems. You will be required to conceptualize unstructured business problems and apply research and analytical skills to address business questions.
In this role, you will:
Be the subject matter expert on healthcare industry trends, primary and secondary research
Proficiency in conducting/analyzing pharma market research(from various sources including public and proprietary databases), distilling down data into concise summaries passionate about the key insights informing business decisions and strategies
Persuasive written and verbal communication skills; comfortable with technical and non-technical audiences
Develop a deep understanding of patients, HCPs and other customers, and market dynamics (healthcare industry)
Proactively mine internal information, reports maintained by vendors and other external sources to spot trends, patterns, areas of opportunities and threats for the business, synthesize insights and build the initial foundational insights and story.
Craft and execute primary and secondary market research, synthesizing the results and insights from the research into actionable recommendations for business
Generate qualitative/quantitative reports that communicate the key takeaways with a holistic point of view
Experience in working with unstructured, free text, qualitative interviews and synthesizing this into themes and business action - desirable
Experience in crafting and conducting surveys - desirable
Strong attention to detail, ownership with minimal guidance to add value in a dynamic environment
Specific requirements w.r.t. Qualitative Market Research
Understanding of the applications, pros & cons of various qualitative market research techniques
Comfort synthesizing qualitative insights into a meaningful / impactful and motivating story
Desk research to provide background insights on a topic
Social listening - ability to build landscape reports / topical reports utilizing SL
Synthesizing insights from multiple insight channels to a meaningful story
Specific requirements w.r.t. Quantitative Market research
Understanding of the applications, pros & cons of various quantitative market research techniques
Strong understanding of basic statistical concepts and ability to apply them to analyze data from primary and secondary research studies
Ability to work with statistical software packages such as SPSS, R, or SAS to clean, analyze, and interpret data – highly preferred
Utilize and be comfortable working with raw data from quant studies - cleaning data, analyzing data and charting data into a meaningful story (ATUs, Trackers)
Comfort running MaxDiff survey analysis / Conjoint studies/ cluster analysis/ factor analysis and similar studies
Qualifications:
Overall experience of 2-4 years in the market and business research space in the Pharma, Healthcare, Biotechnology domain
Experience of working with US customers
Strong understanding of the drug development process from clinical phases to launch and commercialization
Hands on experience with SQL, MS-Excel & MS-PowerPoint is must and SAS/ Python/ AWS/ R/ SPSS are nice to have
Strong verbal and written communication skills with ability to develop compelling stories, present to the stakeholders and influence decision-making
Self-starter with innovative mindset and passionate about solving complex problems
Highly motivated, learning oriented and quality-focused individuals would be preferred
Education:
B. Sc. / B. Tech/ B.E. – Biotechnology/ Pharma/ Healthcare/ Life sciences (mandatory)
MBA or Certification in area of market research/ analytics (good to have)
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.