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Market Development Manager - Digital Solutions

Today 2025/06/24
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Job Description

Company Description

Avery Dennison Corporation is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.


Founded in 1935. A FORTUNE 500 ® Company with sales of $9 billion in 2022


Global Operations in 50 countries with two industry leading business-


Label and Graphics Materials - a global leader in the design and manufacture of pressure sensitive and non-adhesive coated papers, films and foils that are widely used in brand identity, bar-code labeling systems, product identification and other applications by label converters, consumer product companies, and others.


Retail Branding and Information Solutions (RBIS) - provides sustainable, intelligent and creative services and solutions that elevate brands and accelerate performance throughout the global retail supply chain.


Avery Dennison India


Since entering India in 1997, Avery Dennison has experienced strong growth for the businesses, Label and Graphics Materials as well as RBIS and employs more than 1000 people. Label and Graphics Materials India works closely with brand owners, packaging professionals and converters in different segments viz. Home & Personal care, Pharmaceutical, Food & Beverages, and Durables for providing labeling insights and solutions. Avery Dennison India has three manufacturing facilities in Greater Noida and Pune; as a network of strategically located sales and distribution centers in Bangalore and Kolkata as well.


For more information, visit


www.averydennison.com/India



Job Description

ABOUT THE ROLE:


The Market Development Manager- Digital Solutions will be responsible for driving top line growth and  achieving  sales and business development goals by creating market opportunities for  end to end solutions for Avery Dennison digital solutions portfolio which includes RFID tags, Hardware products, Software applications enabling supply chain traceability, consumer engagement, sustainability solutions for Various segments in India(primarily Retail, Logistics, Automotive, Food). The primary focus will be on RFID solutions for end to end use cases across factories(source tagging, Warehouse and store) in target industries. You will work closely with the global RFID market development, Product Development, and business teams to identify and evaluate opportunities that convert to new or incremental sales.


YOUR RESPONSIBILITIES WILL INCLUDE:


  • Lead and own responsibility for execution and sales results for Avery Dennison Digital Solutions portfolio (RFID labels + Hardware+ Software+ Services) in across industries in India


  • Own responsibility for lead generation and maintaining a robust  sales pipeline to meet sales targets.


  • Identify and develop long-term strategic business opportunities in digital solutions space leading to successful commercialization, while also leveraging Avery Dennison’s intelligent label product portfolio and wide range of digital ecosystem partners.


  • Develop and maintain working relationships with solutions stakeholders at the customers’ organization. 


  • Act as a business innovation lead for customers’ and prospects’ strategic digital identity initiatives such as supply chain traceability solutions and digital consumer engagement solutions in the Apparel Industry in India.


  • Develop trusting and deep business relationships with key decision makers for solutions business at the customer’s organizations as a proponent of using digital identity for supply chain transformation.


  • Work with prospective customers to identify unmet needs, and present compelling solutions to the problems.


  • Communicate and link key value propositions and differentiators to customers with Avery Dennison Digital solutions portfolio.


  • Initiate, determine, and present ROI business case analysis for new opportunities & pilot programs.


  • Craft customized go-to-market strategies for the assigned market and individual customers. 


  • Craft custom pricing and commercial models as per opportunity - opex, recurring etc


  • Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends. 


  • Build a positive relationship with key influencers and foster healthy ecosystem partner communities.


  • Collaborate with other Avery Dennison business units and external partners to identify and evaluate opportunities for generating leads for digital solutions portfolio.


  • Drive customer meetings, including the creation of presentation materials, setting up and driving solution demos (including digital triggers, hardware, reader and software).


  • Identify, assess, develop and manage new programs and new business opportunities leading to successful commercialization efforts.


  • Surface new use cases, product applications and solutions to development teams


  • Collect and prioritize product and technical feedback with product and engineering teams


  • Explore technologies that could complement our offerings as part of a thought-leadership effort


  • Chair and drive Cross functional BU virtual team to drive entrepreneurial speed and flexibility with global consistency on the following functions for new digital solutions:


    • Pipeline development and management


    • Creation and presentation of specific solution proposals


    • Solution understanding and education


    • Voice of the customer feedback to innovation


    • New use case creation and vetting


    • Enable accurate and speedy development and deployment


    • Define long term roadmap to win -G2M, portfolio, cross BU integration/collaboration,



Qualifications

Avery Dennison has a long history of being a market leader.  Your history is important to us. It should include the following: 


  • Bachelor's degree with a major in Marketing, Business, or a related field preferred.


  • At least 10-15 years of experience across the India region in business development or sales with a successful proven track record of consistently delivering sales results.


  • Strong experience and knowledge of RFID technology, Digital twin, and solution selling.


  • Past experience of dealing with decision makers relevant for RFID/digital solutions.


  • Extensive connect and existing customer relationships with supply chain solution stakeholders in target industries such as Retail, Apparel,  in India.


  • Direct work experience and solid understanding of the supply chain processes including warehouse operations/process, logistics and transportation is mandatory, preferable in Retail/Apparel.


  • Past experience of business development for business consulting /solution consulting  projects for Industries such as Retail is mandatory.


  • Past experience of business development for supply chain solutions in large enterprises in the Retail industry is mandatory.


  • Past experience of business development for digital trigger/AIDC based solutions - RFID, IOT is desirable but not mandatory.


  • Have strong capability to perform ROI analysis, build business cases for proposed solutions.


  • Strong entrepreneurial, hands on attitude , open to work and thrive in an ambiguous, fast paced and agile environment.


  • Ability to develop pricing and offer opex and recurring revenue commercial model options.


  • Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.


  • Demonstrable ability to work both independently and as part of a team.


  • Attention to detail, project management and communication skills are a must.


  • Willingness to travel frequently for in person meetings and lead impactful virtual selling and marketing events.



Additional Information

AVERY DENNISON IS EVERYWHERE YOU LOOK:
We not only embrace change… we drive it. We work hard, push hard, and take brave risks. Our culture is innovative and collaborative - where bold ideas turn into action. We grow strong talent through stretch opportunities only restricted by your interests. We are committed to workplace diversity, both for employees and for the business. We are a force for good, imbedded in industries and communities worldwide. We are challenging ourselves and others to reach higher and think bigger to improve the quality of all life. Avery Dennison is a great place to work for everyone. We offer: 


  • Workplace Flexibility 
  • Structured learning and development
  • Mentoring program 
  • Competitive total rewards

We look forward to receiving your application.


Life at Avery Dennison


Avery Dennison Instagram


Avery Dennison Sustainability Goals


Avery Dennison is an equal opportunity employer.


We do not accept unsolicited referrals or resumes from any source other than directly from candidates.





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