Job Description
Manager VM Planning – Emerging Markets
Area: Emerging Markets
Department: Brand Activation EM
Direct Reporting Line: EM VM Excellence
Subsidiary/country: EM India
Location: India Back Office
GSMS Grade: M4
Personnel Managed: 0
Purpose & Overall Relevance for the Organization:
Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets Own Retail and Franchise channels with a focus on EM India. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.
Key Responsibilities:
- Work closely with Brand and DTC stakeholders to create market relevant and industry leading visual merchandising directives and plans.
- Ensure VM planning directives are delivered to the highest quality and on time and in full.
- Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals.
- Execute and leverage key category strategies for seasonal and new product launches.
- To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).
- Maximize impact of key brand and product campaigns
- Implement processes to drive efficiency and consistency at market and cluster level.
- Support the ideation and creation of elevated retail activations together with the Retail activation Team.
- Department administration.
- Creation of reports and analysis of campaign executions.
- Contribute to the achievement of team objectives and KPIs.
- Additional responsibilities over and above this job description as and when the business needs.
KPI’s:
- Execution excellence of brand campaigns and stories
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
- Full price sell-through
- Go to market VM planning ( pre-season planning )
Key Relationships:
- Senior Manager Consumer Experience
- Brand Activations Director
- Business Unit Directors
- Market Retail & Franchise teams
- Market Store Development
- Cluster Omnichannel & DTC teams
- Creative agencies
Knowledge, Skills and Abilities:
- At least 5 years visual merchandising planning & training experience with sports brands or fashion retail brands.
- Able to develop VM guideline & training materials independently.
- Creation of VM planning guidelines.
- Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
- Detail oriented, organized, and dynamic.
- Knowledge of InDesign and Photoshop skills a bonus.
- Good interpersonal, negotiation and influencing skills.
- Good Project Management expertise.
- Functional experience with Sales/Retail.
- Excellent communication and presentation skills.
- Experience and passion for a cross-functional organization.
- Fluent in English.
Requisite Education and Experience / Minimum Qualifications:
- University degree in business with marketing focus or a minimum of 3-4 years in Marketing, Sales, Visual Merchandising planning in sport or fashion retail.
