Manager Marketing Science

This is a specialized global product development/leadership role and requires hands on experience with consumer/survey analytics. 

RESPONSIBILITIES 

• Work with the manager to develop standard protocols, questionnaires and presentations for key NIQ SA&I  solutions 
• Active participation in pitch proposals for advanced analytics driven RFP’s and proposing the ideal approach 
• Coordinate with automation and visualization teams to automate presentations. 
• Help in generating case studies, thought leadership papers,  learning presentations for PR. 
• Guide different global teams on questionnaire development. Monitor standardization compliance. Tackle exceptions 
• Help different client servicing teams across the globe on interpretations of standard outputs. 

Knowledge and Skills Requirement 

• Strong domain knowledge on consumer analytics studies. 

  
  

• Should have worked on analytics projects not limited to Conjoint analysis, (CBC, ACBC, etc), Segmentation, different types of regressions, factor analysis, and other group-specific advanced analyses 

  
  

• Strong domain knowledge on consumer analytics studies. 

  
  

• Understanding of traditional multivariate techniques used in market research and commonly used machine learning techniques (Like neural networks, boosting, splines, SVM, Bayesian analysis etc). 

  
  

• Independently developed questionnaires and worked on presentation for segmentation studies 

  
  

• Very good with PowerPoint, data visualization and excel skills. 

  
  

• Should be able to translate thoughts effectively in a simple and structured manner to a larger audience 

  
  

• Good coordination and people management skills 

  
  

• Should have experience in leading a team.

  
  

QUALIFICATIONS 

• Doctorate or Post-Graduation in Management/ Business Analytics/Statistics. 
• 5 to 7 years of specialized experience in market research. It could be either in a market research organization or business consultancy. Exposure on analytics would be seen as a plus.  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion