Job Description
Our Story
Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.
Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.
InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.
What will you be doing ?
- Help build a strong data-driven marketing culture - marketing by the numbers - to deliver on business and marketing growth targets.
- Design and own the marketing performance dashboards for marketing teams to deliver measurable and repeatable marketing programs. Compile and publish marketing performance dashboard, including insights and actions and high-quality commentary on a weekly, monthly, quarterly (QBRs) and annual basis.
- Design and implement the optimal marketing technology stack, including tools for CRM, marketing automation, ABM, etc. Constantly scan the marketing technology landscape to ensure best-in-class marketing tech stack for Glance. Optimize usage of the tech stack working with marketing teams and vendors.
- Design and implement marketing processes, including demand generation/ lead generation processes. Coordinate with Marketing/ Sales/ BD to implement and optimize steps like lead scoring, routing, etc.
- Work with marketing teams to optimize conversions, marketing funnels, landing pages, etc.
- Generalize learnings on an ongoing basis into a framework and best-practices for marketing ops.
What is expected out of you?
- You have 8+ years’ experience in B2B marketing operations. You have experience with BI, Analytics, marketing technology tools like CRM, strategic planning and forecasting.
- You have strong interpersonal skills and project management abilities that help you work effectively across functions and programs
- You have an ability to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams. You possess a good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders.
- You have proven skills in customer insights, analytics, segmentation, modelling/prioritization, funnel optimization, test planning, marketing & campaign analysis
- You have experience in data integration and data quality processes.
- You are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like Excel and preferably MySQL, R, and Tableau
