Manager, Marketing

Job Description

• ​ Responsible for managing all the India marketing campaigns/ events/ communication directions/ partnerships.

  
  

• To ensure healthy performance & strive to achieve agreed team and business goals; measuring them using data, tools & resources provided.

  
  

• Responsible for overall go-to-market strategies for regional/group directions, marketing campaigns & launches, project management & market development activities for assigned market portfolios.

  
  

• To ensure a smooth marketing operation and that the welfare of the teams is taken care of.

  
  

• Management of relationships with all marketing in AOC/ POS that operate in the India market. 

  
  

• Build and maintain relationships with external agencies that include media agencies, and other business partners and other internal cross functional teams.

  
  

• Work closely with Sales and Distribution and support the team to create top of the line visibility with OTA and other travel partners. 

  
  

• Using creative/ effective channels to maximize promotional opportunities for AirAsia (Airline) cost-efficiently, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.

  
  

• Acting as a Brand Ambassador for AirAsia - building on the awareness of AirAsia as a global brand in the travel & e-commerce space.

  
  

Requirements:

• Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

  
  

• At least 5 - 7 years of working experience. Non Airline background would be an advantage. 

  
  

• Proficient in English. Additional language is an Advantage.

  
  

• Strong understanding of e-commerce and usage of social media, digital landscape would be highly appreciated.  Experience building a brand from scratch would be valuable. 

  
  

• Working on ATL and BTL campaigns in the past is a must. Should have worked with large media buying agencies and creative agencies in the past. 

  
  

• Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.

  
  

• Capable of bringing order and harmony for the team to an otherwise demanding work pace.

  
  

• Excellent analytical skills and understanding of data, campaign performance, and business financials.

  
  

• Ability to manage multiple projects, both tactical and strategic - achieving both time and budgetary deadlines.

  
  

• Ability to work & be resourceful in a fast-paced environment.

  
  

• Ability to be agile and adaptable to change. 

  
  

• A team player is yet able to work independently.

  
  

• Have basic knowledge of entire AirAsia countries market & consumer trends.