About the team: PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group. Previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans. PayU Finance operates under two brands - LazyPay and PaySense with a focus on Buy now Pay later and personal loan products. Excited yet? Continue reading to find out more about the role:
About the Role:
Growth Marketing Lead
Responsibilities:
1. Plan, and execute all marketing activities: GTM, creative strategy, digital marketing, cross- sell, conversion funnel optimization, etc.
2. Strategize on full year planning for your product lines with new marketing initiatives to drive growth via customer acquisition and retention
4. Research for new growth avenues Develop creative, out of the box solutions to break through clutter and drive rapid growth. Establish and manage key marketing partnerships to reach customers at scale
5. Display financial acumen in managing spends, CAC and RoI
6. Key stakeholder management capabilities to drive collaboration with cross-functional teams
Requirements:
5+ years of experience in marketing and growth
Strong judgment, intuition, a customer empathy to identify winning marketing ideas
Understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
Highly innovative, out of the box thinking
Experience with Growth Marketing at a B2C fintech product start-up (BNPL, Cards, Loans) preferred
Strong bent of understanding for customer insights and analytics, to drive input based marketing initiatives
What we offer :
A positive, get-things-done workplace
A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this)
An inclusive environment that ensures we listen to a diverse range of voices whenmaking decisions.
Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale
Access to 5000+ training courses accessible anytime/anywhere to support your growthand development (Corporate with top learning partners like Harvard, Coursera, Udacity)
