Manager, Executive Marketing

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The ideal candidate will have proven experience managing pipeline generating marketing activities for field sales teams and in B2B technology marketing. He/She will be responsible for managing and executing demand generation campaigns and activities in their region as well as owning the relationship and building alignment with our core sales teams, sales management, inside sales teams, solution consultants and the extended product teams. Activities will include: forecasting, planning and executing effective marketing campaigns and events with a focus Industry specific programs with the goals of generating pipeline and expanding ServiceNow’s portfolio within current clients, and drive net new business.

Essential Tasks, Duties and Responsibilities 

• Be responsible for creating, managing and deploying integrated campaigns and customer experiences, with the aim of supports sales objectives and grows the customer base.
• Establish a close and efficient two-way communication with sales leadership, marketing leadership, corporate and vertical marketing, the field sales teams and ServiceNow channels ecosystem.
• Identify, develop and drive industry positioning and programs that uniquely differentiates ServiceNow in the key industries such as Financial Services, Telecommunication, Manufacturing etc.
• Drive awareness, open doors to customer C suite and generate leads, primarily for our focus key accounts, and then scaling to other enterprise accounts as relevant.
• Work with external analysts, industry associations, thought leaders and influencers, and develop new ecosystem relationships as needed.
• Measure, optimize and constantly innovate by using tools, techniques, and various media or channels to improve campaign performance.

To be successful in this role you have:

• More than 10 years’ experience preferably in a regional industry marketing capacity, with an emphasis on Financial Services, Government/PSUs, Manufacturing and Telecommunications.
• Have experience working in an international, matrix-based and collaborative organization setting.
• Have working knowledge of  digital marketing, content creation, messaging and execution.
• Have strong communication skills, with a track record of collaborating and influencing across geographies and reporting lines.
• Excellent written and verbal communication skills with demonstrated ability to communicate at the senior executive level.
• Be a strategic thinker, have an ability to quickly grasp complex concepts and translate capabilities into customer benefits.
• Excellent project planning and execution skills, with a strong sense of ownership and ability to multi-task, prioritise, anticipate possible obstacles and deliver viable solutions in a timely manner Possess a drive for excellence in execution and project management, achieving results by taking initiative, setting challenging goals, and holding people accountable.
• Have solid storytelling and writing skills.
• Knowledge of inbound and outbound digital marketing strategies – web, search, social, nurture, direct and relationship

 Education & Qualifications

• An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

JV20

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.