Manager eCom Content & Promo Ops

Manager eCom Content & Promo Ops

Area:                                                                                                    eCommerce

Job family:                                                                                          Digital Operations

GSMS Grade:                                                                                                      M4

Number of Personnel Managed:                                                       2

Cost Center/Budget and/or Revenue Responsibility:                            -

Direct Reporting Line:                                                                       Sr. Manager eCom Campaign Ops

Indirect/secondary reporting line:                                                   NA

Subsidiary/country:                                                                            Emerging Markets

Location:                                                                                              Gurgaon, India

Purpose & Overall Relevance for the Organization:

As a Manager eCom Content & Promo Ops at adidas, you will support the digital execution of brand & commercial campaigns/promotions & content publishing across Emerging markets. You will assist for successful execution of digital campaigns and content. You will collaborate with digital activation stakeholders to execute seasonal digital campaigns and content across all local digital consumer touch points.

Key Responsibilities:

• Lead a team of content & promotions operations specialists to manage various campaign launches across multiple countries in Emerging Markets.
• Plan the content & promotion operations tasks well in advance and execute them on time by self and the team.
• Ensure on-time in-full execution of digital campaigns in terms of content publishing & promotions on all digital channels i.e. web & app.
• Execute the content briefs, web/app configurations for local brand & commercial campaigns & experiences, via content management system and commerce platform.
• Create & manage cart promotions & vouchers to support commercial campaigns & B2B partnership.

• Execute hype draws and waiting room mechanics on flagship app and Confirmed app to support customer signups and increase in demand and sell-through rate.
• Ensure quality of delivery for local activations to ensure that deliverables meet the brief and agreed scope.
• Work closely with master data team to verify campaign product listing pages and tag PDP callouts on right articles.
• Support CRM Operations for certain countries to manage email communications to customers.
• Contribute to the implementation of success KPIs to ensure that digital activations are optimized based on results and insights.

• Support quick resolution of campaign/promotion/content publishing issues on time.

• Provide continuous transparency on status of activations to key stakeholders.
• Seek opportunities for content automation & overall process optimization.
• Support global product teams with feedback on CMS feature rollouts and provide inputs of new enhancements and automations.
• Ensure smooth customer journey on all our digital channels for all campaign launches.

Key Relationships:

• Country/Cluster Digital Activation teams
• EM eCom Consumer Experience team
• EM Digital Activation team
• EM Master Data Management team
• EM Platform Ops team
• EM CRM & Membership teams
• EM Strategy & Programs
• EM Analytics
• Global Product teams

Knowledge, Skills and Abilities:

1. Soft-Skills

• Good team management and stakeholder management skills
• Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Affinity with the Brand Marketing content delivery needs, solutions and processes
• Ability to handle ambiguity and untangle complex situations into actionable activities
• High resilience and solution-oriented attitude
   

1. Hard-Skills

• Understanding of technical and creative aspects of digital and mobile
• Comfortable working with enterprise-level platforms and technologies like Content Management System, Salesforce Commerce Cloud (SFCC) or similar platforms.
• Knowledge of digital IT products and capabilities
• Fluent in English both verbally and written
• Ability to work with and know-how of JIRA project.

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
• 7+ years of experience working within an eCommerce environment
• Experience in managing the implementation/running of campaign delivery organizations