Job Description
Description
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.We are looking for a Manager - Digital to develop, track and optimize digital marketing campaigns.
You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the brand & marketing team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports into the category lead. 3 best things about the job: - Be part of one of the largest digital spending accounts
- Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic
- Strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations
In three months: You should be able to plan, execute and present month on month search strategy for each brand, communicate and be on top of all biddable campaign metrics as well as . Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements. In six months: You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client. Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies. You will also manage a few corporate projects / test & learns that you will roll out. In 12 months: You will help evolve the search, biddable planning principles and think with beyond search approach for your set of brands on biddable media. Work closely with the strategy team to build brand specific strategies. What your day job looks like: - Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
- Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative KPI growth strategies
- Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with brand, internal team and other vendor partners
- Evaluate emerging technologies. Provide perspective for adoption where appropriate
What you will need: - BS/MS degree in marketing or a related field
- Ability to work under pressure and tight deadlines
- Proven working experience in 3-5years in digital marketing – preferably with FMCG, Retail or ecomm.
- Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
- Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Demonstrable experience leading social media and/or display advertising campaigns
- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
- Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.) – Preferred
More about EssenceMediacomWe are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
About India:2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
