Job Description
Main Purpose of the Role
As the Digital Marketing and Communications Manager at Straumann India, you will play a pivotal role in driving our digital presence and brand engagement for our implants, ortho and digital business. In addition, you will be responsible for managing VOC, market acceptance testing, communicating the launch and growth of the portfolio. You will also be responsible for analyzing dental market characteristics including customer needs, identifying long term and short-term marketing strategies, and developing and implementing the overall commercial promotional plan accordingly. We are on the lookout for a dynamic individual with a passion for digital marketing, a strategic mindset, brand asset creation and a proven track record in social media and communications. Join us in revolutionizing the esthetic dentistry landscape and be a key player in shaping smiles. If you're ready to take your digital marketing career to new heights, apply now!
Key Responsibilities
- Develop and implement compelling social media strategies to captivate & engage with potential customers.
- Localization of global marketing content
- Create and curate content that resonates with our target audience across various social media channels.
- Development and Management of digital communication
- Design and execute email campaigns tailored to ignite interest among dentists across South Asia.
- Utilize data-driven insights to optimize email marketing strategies for maximum impact.
- Identify and build partnerships with influencers whose audience aligns with our target demographic.
- Design and source point of sale materials to promote STMNG brands in the dental practices.
- Management of the Straumann,Neodent and Clear Correct website content
- Managing new product/feature launches
- Ensuring brand compliance across all touchpoints and in compliance with local laws on Market
- Transfer the marketing strategy into promotional concepts and sales initiatives – including designing & development of materials.
- Develop and implement customer solutions including brand awareness programs – PR, digital marketing, promotional campaign, events etc.…
- Gathering and monitoring market data and competitor insights
- Organize VOCs with different target groups & provide inputs to respective product group at country,regional and global level.
- Build cross-functional team effectiveness with marketing, sales, clinical & customer support colleagues to ensure successful delivery of strategies.
- Understands and is familiar with P&L dynamics and maximizes these to achieve profit goals.
- Other duties as directed.
Skills and Competencies
Education / Professional Experience/Skills
- Professional Experience/Skills Demonstrated proficiency in social media marketing and channel management.
- Ability to produce/coordinate content for social media campaigns, primarily across Facebook and Instagram.
- Knowledge and prior usage of tools like Facebook Ad Manager, Google Ads Manager, LinkedIn, Whatsapp etc.
- Experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media, and other digital channels.
- Strong PR and communication skills.
- Experience in microsite/website management.
- Experience in developing point of sale materials to promote products.
- Experience in cultivating and managing relationships with influencers.
- Proven expertise in planning and executing effective email marketing campaigns.
- Basic Graphic Design & Video Editing skills
- Proficient in the Adobe Creative Cloud, Canva, ChatGPT, Photshop,PowerPoint, and Salesforce marketing cloud
- Excel at distilling complex information into clear, concise, and easy to understand messaging and a creative communicator and master of storytelling.
- Experience in project planning/management and demonstrated ability to deliver outcomes meeting quality, time, and budget expectations.
Qualifications
- A minimum of 3+ years’ experience in digital marketing/Communication role.
- Management degree in marketing, Communications, or a related field.
- Proven experience in successful brand building
- Experience with relevant software applications.
- Experience of working in Medical Devices/Dental Esthetic Business preferred.
Personal Competencies
- Excellent interpersonal skills.
- Passion for continuous learning and staying abreast of industry trends.
- Ability to work independently and execute projects from ideation to completion.
- Ability to work under pressure and tight deadlines.
- Ability to work in a collaborative and innovative team environment.
- Ability to distil and incorporate feedback into deliverables
